Tag: RNIB

RNIB and Coca-Cola join forces to make Christmas packs accessible for blind and partially sighted people

Stuart Mitchell

Leading sight loss charity the Royal National Institute of Blind People (RNIB) has joined forces with Coca-Cola Great Britain to make its packaging more accessible for people with sight loss for the first time. This Christmas, promotional multipacks of Coca-Cola will feature cutting-edge NaviLens technology enabling blind and partially sighted shoppers to access key product information via their smartphone. The NaviLens technology detects a unique on-pack code and plays back labelling information to shoppers, helping them to shop independently and with confidence. RNIB research shows that 9 in 10 blind…

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Asda expands trial of UK’s-first indoor navigation tool for blind and partially sighted people

Stuart Mitchell

Asda is expanding its trial of new technology which will make it easier for blind and partially sighted customers to navigate their way through the store whilst they do their shopping. Following an initial trial at Asda’s designated Technology-Innovation store in Stevenage, the supermarket is integrating a further 10 stores into the GoodMaps smartphone app. The app can pinpoint the user’s location within one metre of accuracy and then communicate directions to product groups or areas via audio, enlarged visual, and touch commands. Shoppers using the app will be able…

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RNIB launches new campaign to dispel myths and encourage people to ‘See the person, not the sight loss’

Stuart Mitchell

Leading sight loss charity RNIB (Royal National Institute of Blind People) and The&Partnership have launched a new campaign ‘See the person, not the sight loss’, challenging outdated public attitudes and misperceptions of sight loss. RNIB’s in-depth research tells us that the main barrier faced by blind and partially sighted people in the UK is public misperceptions and it is this insight that inspired the campaign. At the heart of the campaign sits an emotive and thought-provoking film, directed by BAFTA-nominated Jesse Lewis-Reece at You Are Here. The film tells the…

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RNIB says it’s time to improve accessibility of streaming services for viewers with sight loss

Stuart Mitchell

The Royal National Institute of Blind People (RNIB) says that blind and partially sighted people are tired of waiting, and now is the time for Government to stick to their word in improving the accessibility of video on demand (VOD) services. According to the Media Nations 2021 Report published by Ofcom in September last year, nearly half of UK adults consider VOD services, such as ITV Hub, BBC iPlayer, All4, Now TV and Disney+, their main way of watching TV and film content. Despite their rise in popularity over the…

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RNIB partner with what3words to highlight power of providing precise locations for blind and partially sighted people

Stuart Mitchell

Event organisers and venue managers across the UK are being encouraged to provide additional address information to help blind and partially sighted people to arrive exactly where they need to be.  Sight loss charity RNIB (Royal National Institute of Blind People) and technology firm what3words have partnered to highlight how inadequate location information remains a significant barrier to independence for many and how simple it is for businesses to inspire positive change. There are around 340,000 people registered blind or partially sighted in the UK and an estimated two million…

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