Secret Deodorant Launches Financial Literacy Resources to Help Create a Stress-Free Financial Future for Young Women

With the support of strategic financial wellness partners, Secret Deodorant proudly announces the launch ofSecret U,an educational platform granting millions of young women access to financial literacy tools. Secret teamed up with Boss Women Media, Open Path Psychotherapy Collective, and well-known female financial experts to shed light on the critical need for accessible financial resources and the burden of financial stress. The newly launched resources build on the brand’s multi-year financial empowerment initiative to help women take control of their financial well-being by removing barriers to achieve financial equity. Through…

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Secret Deodorant Launches Initiative Empowering Women to Achieve Financial Wellness

Ahead of Financial Literacy Month this April, Secret Deodorant is introducing a multi-year financial empowerment initiative that starts by providing 1 million young women with access to in-depth financial courses and training resources developed and led by highly-renowned female financial experts. The initiative was unveiled yesterday at the New York Stock Exchange during the ‘Young Women’s Financial Wellness Forum,’ hosted in partnership with Seneca Women, a women’s leadership platform dedicated to advancing women in the economy and around the world. The initiative is designed to support young women at the…

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Secret Deodorant Brings Relief to Over 100,000 Women and Their Families with YWCA Partnership

As part of a $1 million pledge to help foster gender equality,Secret Deodorant is helping to pay for childcare, workforce development and barrier reduction programs and services for more than 100,000 women and their families across the YWCA network. Spanning across 12 communities that continue to be impacted by the pandemic, the donation will aid YWCA to provide safe and affordable care for children and workforce development programs to ensure that moms are able to re-enter the workforce with family-sustaining jobs. This latest installment of the Raise It Up campaign…

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Secret Deodorant Announces Partnership With Serena Williams to Advance Gender Equality

At the 2020 MAKERS Conference in Los Angeles, Secret Deodorant, a longtime champion of women’s equality and advocate for female athletes, announced a new partnership with Serena Williams to further progress gender equality and pledged an additional $1 million in support of equality programs. As the archetype of strength, determination and perseverance to achieve her goals and break records, Williams offers her unique experience and perspective as a female athlete and change agent. To begin, she and Secret are conducting a study on “Gender Inequality in Sports” to explore gender…

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Secret Deodorant Casts a Power Line-Up for New “All Strength, No Sweat” Campaign to Share Diverse Stories of Personal Strength, in All Its Forms

Secret Deodorant has debuted its newest campaign starring a diverse celebrity line-up of women across entertainment, sports, business and fitness. This campaign gives much-needed air-time to the personal stories of modern women who are challenging the status quo in their respective fields. With the release of its “All Strength, No Sweat” campaign, Secret Deodorant, a brand committed to driving actions in support of equal representation, equal compensation and equal opportunity for all women, is once again shining a spotlight on inspirational women who are pursuing their passions without “sweating” the…

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