Tag: Serviceplan

PENNY and Serviceplan Campaign Celebrate Christmas for Everyone with Heart-warming Animated Film and Fundraising Collaboration with German Red Cross

Stuart Mitchell

Under the motto “Imagine if everyone did that: then it would be Christmas for everyone.” PENNY and lead agency Serviceplan Campaign are speaking out in favour of more charity and fellowship during these uncertain times. The core message of the campaign is communicated via an animated film produced by Glassworks Amsterdam.In addition to Serviceplan Campaign and Glassworks, Plan.Net Technology and Neverest as well as Spark Marketing Entertainment and 2Wei are responsible for the conception and implementation of the campaign. https://youtu.be/1wawlBZ_BRY The iconic Bob Marley track “Three Little Birds” was reinterpreted especially…

Read More

Serviceplan Group Launches The Rainmakers series of video talks

Stuart Mitchell

The Serviceplan Group has launched a new business content series entitled “The Rainmakers”. Six times a year, specially produced videos will highlight the latest and most important global trends in creativity, design, media and digital. The series was initiated by Jason Romeyko, Worldwide Executive Creative Director Serviceplan Group, and Marcus Schnarr, CMO International Serviceplan Group. It is hosted by Jason Romeyko who meets international experts from the world of communication selected for their expertise in different sectors to share their insights on a curated series of themes. The videos will…

Read More

“Born Integrated” – Serviceplan Makes Everyone Part of its 50 Year Anniversary Design

Stuart Mitchell

Europe’s largest, partner-led agency group celebrates its 50th anniversary. 50 years of creation, innovation, independence, integration. When the agency was founded in 1970, the “Serviceplan” that gave it its name stood for what was then a visionary approach: integrated, holistic communication solutions. Integration is also the guiding theme in the anniversary year, for an idea that involves everyone: 4317 employees in 24 Houses of Communication worldwide, partners and friends of the company. The SP50 anniversary logo – a clear homage to the original agency logo from the 1970s – was…

Read More

New York City Commuters Experience the Trauma of Being Caged in Powerful Experiment from World Animal Protection US and Serviceplan

Stuart Mitchell

The objective of the new World Animal Protection US experiment called ‘Your Turn’ is to raise awareness about the poor conditions farm animals are held in and encourage people to help farm animals live cage-free lives and consider animal welfare when purchasing meat.  Documented in Grand Central Station in NYC, the experiment shows people, as they panic whilst attempting to get out of turnstiles in the subway. It’s designed to illustrate the inhumane conditions faced by the majority of factory farmed animals in the United States. At an average of…

Read More

Animals are not Christmas gifts: An Emotional PETA Campaign from Serviceplan

Stuart Mitchell

The new “Animals are not Christmas gifts” spot is based on the PETA campaign “Abandoned after Christmas”. To illustrate the problem of pets being discarded after Christmas, PETA and Serviceplan Campaign International created a dog silhouette including a leash fashioned from numerous holiday lights, which is “abandoned” in various places in Hamburg. In order to clarify the message behind the silhouette, places were selected where animals are commonly abandoned, such as motorway service areas. “Animals are living beings with very individual needs and feelings. They deserve a permanent, loving home,”…

Read More