After public consultation, on 2 January 2018, CAP and BCAP introduced stricter rules prohibiting the sexual portrayal or sexual representation of under-18s, and anyone who looks under 18, in advertising. These rules strengthen the many existing rules that protect the welfare of under-18s, addressing the potential for some adults to view under-18s in general as sexual beings and for some under-18s to be pressurised to view themselves in this way. They also provide further protection for individual models featured in advertising. The details of CAP and BCAP’s decision can be…
Read MoreHow to Ensure Your Ad Doesn’t Break The New CAP Rules On Sexualisation
