Shaun the Sheep has been revealed as the new champion of Natural England’s Countryside Code. A new baa-rilliant campaign with Aardman will see the popular animated character encourage children and young people to “respect, protect and enjoy” the countryside. From Mossy Bottom farm, Shaun and friends will follow the Countryside Code and show children how to care for nature, follow signs and share the space with others. It follows research from Natural England’s Children’s People and Nature Survey which revealed that 80% of children and young people agreed that looking…
Read MoreWidespread ewe-phoria as Shaun the Sheep becomes Countryside Code Champion
