Tag: Sky Atlantic

Volvo Cars renews Sky Atlantic sponsorship and launches first Sky Nature Partnership

Stuart Mitchell

Volvo Cars has renewed its long-standing partnership with Sky Atlantic for a further two years, extending one of the broadcaster’s most enduring and iconic sponsorships. As part of the renewal, Volvo will become a first-time sponsor of Sky Nature from 1 January, expanding its presence across Sky’s premium factual and entertainment portfolio. Planned in collaboration with Sky Media and Initiative (IPG), the renewal follows a decade of standout performance driven by Volvo’s pioneering use of addressable sponsorship technology. Volvo was the first brand in the UK to launch addressable broadcast…

Read More

Volvo Car UK and Sky Atlantic Drive Home Sustainability Agenda

Stuart Mitchell

Volvo Car UK and Sky Atlantic is currently streaming its two-part series of short films exploring how sustainability is being considered behind the scenes in TV production. The ‘What Does the Future Look Like?’ series expands on the brands’ shared vision of climate action and sustainability by looking at production principles in their co-branded content. This forms the latest part of Volvo Car UK’s long-standing sponsorship of Sky Atlantic, which will now be renewed for a further two years. The series is broadcasting in line with this year’s COP26 Summit,…

Read More