Tag: Social Media

CIPR Condemns Celebrities Faking Popularity

Stuart Mitchell

Following reports last weekend in the US media and in The Times, the Chartered Institute of Public Relations (CIPR) condemned the dishonest and deliberately misleading practice of buying social media support. According to the reports celebrities including Paul Hollywood, Baroness Lane-Fox and James Cracknell have purchased ‘followers’ in order to boost their social media presence and fake their perceived popularity. According to the reports, Devumi – the company who were selling the followers – also appear to have engaged in widespread identity theft to create thousands of fake social media profiles…

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FRIEND REQUEST – from social network to support network

Stuart Mitchell

New research released by Macmillan Cancer Support, ahead of World Cancer Day on 4th February, shows that vast numbers of women are using social media as a way of boosting their self-esteem while going through cancer treatment. More than 370,000 women with cancer are turning to social media during cancer treatment and recovery, according to a new study Macmillan Cancer Support estimates that over 90,000 UK women found using social media during cancer boosted their self-esteem with 38 per cent of them stating that they ‘felt like they could be…

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The United Nations, UNICEF and the World Economic Forum are the Most Followed International Organisations on Social Media

Stuart Mitchell

The United Nations and UNICEF are the two most followed international organisations on social media, with 16.9 and 16.3 million followers, respectively, on all platforms combined. The Geneva-based World Economic Forum is in third place with 10 million followers and subscribers on Facebook, Twitter, Instagram, LinkedIn, YouTube and Google+. The study looked at 97 multilateral organisations and selected non-profit organisations on the six main social media channels. The World Economic Forum has by far the largest number of interactions (likes and retweets), totaling 33.5 million interactions over the past 12…

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