Tag: Social Media

CAP: Enforcement Update – Ads for Botox on social media

Stuart Mitchell

The ASA/CAP have released a post called: CAP: Enforcement Update – Ads for Botox on social media . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today we published new guidance with the Medicines and Healthcare products Regulatory Agency (MHRA) about the advertising of botulinum toxin injections (like Botox) on social media. This includes paid-for ads, non-paid-for marketing posts and influencer marketing. The Compliance…

Read More

#TeamTrees Takes Over Social Media, Arbor Day Foundation to Plant 20 Million Trees

Stuart Mitchell

What started as a social media callout has quickly turned into an environmental force for reforestation — driven by a new audience of tree planters. #TeamTrees — a collective effort to use YouTube creators to inspire support for tree planting around the globe — is the latest viral fundraising effort to take social media by storm. The project began with YouTube influencers MrBeast (Jimmy Donaldson) and Mark Rober accepting a challenge to plant 20 million trees in honor of MrBeast’s 20 millionth subscriber. They recruited hundreds of other YouTube content…

Read More

Trolls Exploit Weaknesses Of Social Media Platforms To Spread Online Hate, New ADL Report Finds

Stuart Mitchell

Social media platform design enables online harassment, as trolls often carry out coordinated attacks on a target by leveraging key platform features, according to a new report released today by ADL (the Anti-Defamation League). Such features include the ability to be anonymous online, to create multiple accounts by one person, the fact that there is no limit to the number of messages one user can send to another, and the use of personal networks as weaponized audiences. Trolls do not, however, exclusively exploit the design of platforms to cause harm,…

Read More

CAP Launch New online training on the social media advertising rules

Stuart Mitchell

The Committees of Advertising Practice (CAP) have launched Social Media, a new CAP eLearning module that explains how the CAP Code applies to social media. Created by the advertising experts who write the rules, this online training module explains which types of social media posts are likely to be covered by the advertising rules, and why.  From online labelling and targeting responsibly, to user-generated content, this module provides an essential overview for brands, influencers and anyone involved in creating content for their organisation’s social channels.  What does the module cover?…

Read More

du #PostWisely Campaign Inspires Conversations Around Harmful Social Media Usage and Ethical Online Behaviour

Stuart Mitchell

According to an Ipsos survey conducted as part of the campaign, three quarters of respondents claim to come across posts of negative situations on their social networks at least once a week The second instalment of du’s Public Service Announcement, themed “If it were your pain, would you share it”? was unveiled today to raise awareness and inspire conversations around conscientious social media usage. The campaign comprises of four compelling videos that address the negative impact of posting people’s misfortunes online and question the motives of the people behind the…

Read More