Tag: Spotify

Ethical Marketing Podcast – 5 – Sian, Stuart and Dr Andrew Lumsden-Groom discuss the crisis management and marketing behind Spotify’s troubles

Stuart Mitchell

This podcast is dedicated to one thing, the way Spotify has handled their comms recently. Sian Conway-Wood, and Stuart Mitchell chat to Dr Lumsden-Groom Director of Crisis Management at 181st Street about why Spotify have one what they did, and what we feel they could have done better.  We’d love to hear your thoughts on this particular story, what you thought we got right or wrong and if you have any suggestions for other marketing stories we could chat about with Dr Lumsden-Groom on our regular slot then please get…

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Gazprom Energy reveals the UK’s top work-from-home playlists revealed

Stuart Mitchell

Energy firm Gazprom Energy have revealed the UK’s most popular songs by industry during Covid-19. I have included the blog below: For many of us working from home is a new experience, and it has come with quite a few unexpected surprises. Some of them are really positive (such as removing the daily commute), whereas some aren’t so great (being away from friends and colleagues). However, after a few months, many of us have settled into a routine. And, part of that routine often includes setting and maintaining our new…

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Equalizer Project Opens Opportunities for Women in the Nordic Music Industry

Stuart Mitchell

Of the 200+ songwriters behind the fifty most-streamed songs in Norway in 2018, only 11 percent were women, and only one of the eighty-three producers was female—and Norway isn’t alone. While the majority of songwriters and producers around the world have historically been male, Spotify believe they have a unique opportunity to support and fuel the change in this dynamic as it spreads across the industry and, specifically, in the markets where we operate. “The Norwegian music scene is insanely vibrant right now with the international success of so many…

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Spotify Celebrates African American Culture with Music Merch Giveaway

Stuart Mitchell

From the power of Black spirituals and gospels that originated in Africa to the Harlem Cultural Festival of the 1960s, music is a fundamental element of Black history. That’s why in February, as part of their ongoing Black History is Happening Now initiative, Spotify created a line of limited-edition clothing and accessories inspired by contemporary music merch. The collection specifically celebrates the way Black creators have shifted the culture and shaped the music we know and love. “We really wanted to tap into the way that we, as Black people,…

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War Child taps into 357 million unheard stories

Stuart Mitchell

Today, no less than 357 million children live in conflict zones. But, as so few of their voices are heard, it equates to around 357 million unheard stories. Many of which are stories of refugees. This insight inspired charity War Child and Amsterdam creative agency Being There to make a 3D audio campaign to highlight these stories. If people take the time to‘Just Listen’, then the children – and their stories – become more than just another tragic statistic. It’s a staggering figure: one in every six children in the…

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