Tag: Spotify

SMIRNOFF™ and Spotify Debut New Experience Enabling You To Uncover Your Listening Habits To Promote Phenomenal Women

Stuart Mitchell

SMIRNOFF has announced a new extension of its “Equalizing Music” global campaign through a new partnership with Spotify that promotes equality for women musicians around the world. According to Spotify data, none of the top 10 most-streamed tracks were performed by women artists or bands in 2017. To help make a difference in the music industry, the makers of SMIRNOFF have teamed up with Spotify to increase representation of women in music by allowing consumers to impact their own listening habits through an industry-first application programming interface (API), dubbed the Smirnoff…

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See It Be It opens for applications for 2018 Cannes Lions Festival

Stuart Mitchell

Applications for the 2018 Cannes Lions See It Be It programme have opened today with Spotify announced as official partner. The Festival has created an additional five places on the scheme, meaning that 20 women from the creative sector will take part in the career development and empowerment programme.  See It Be It was launched in 2014 to shine a light on the issue of gender imbalance at senior levels and galvanise the industry into action. The initiative serves as an acceleration programme aimed at identifying future female leaders in…

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Serviceplan, Spotify and the Tierschutzverein in Munich to match dogs and owners

Stuart Mitchell

Everyone has probably experienced how having the same taste in music helps to foster good relationships between people and brings like-minded individuals together. What’s especially interesting is that dogs also have individual tastes in music and enjoy songs as much as people do. This has only recently been revealed by a study carried out by the University of Glasgow. Together with the Tierschutzverein e.V. in Munich, Serviceplan Campaign X had the idea of using this link to match the “right” pet with a suitable owner. The music streaming service Spotify…

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