“As communicators, we find it highly frustrating when we get to tactics first before we’ve considered what the purpose of what we’re trying to achieve is, and what we expect to measure and the behavioural change that we expect to see as a result…So, tactics first, never. Strategy first, always.” James Powell, head of group communications at Irwin Mitchell The new episode of CIPR’s quarterly ‘Engage’ podcast is out now and explores the issue of strategic communications; what it is, why it’s important, and how to do it. Hosted by Sarah…
Read MoreEpisode 5 of CIPR’s Engage Podcast out now; Strategic Communicators
