Tag: Strava

WaterAid launches ultimate cycling elevation challenge

Stuart Mitchell

In partnership with leading tracking app Strava, international charity WaterAid has launched an innovative cycling challenge to help communities whose access to clean water has been affected by climate change.  Unlike most existing challenges which are distance-based, CLIMB-IT is is the first charity-led cycling elevation challenge where participants will endeavour to climb the height of Mount Kilimanjaro, wherever and whenever they want.   The goal is to climb the equivalent of 5,895m between the 1st and 31st October, and by doing so, raise funds for WaterAid and those most vulnerable to…

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This Girl Can partners with Regatta Great Outdoors and Strava

Stuart Mitchell

This Girl Can has announced partnerships with online activity tracker Strava and outdoor clothing company Regatta Great Outdoors as it continues its quest to inspire more women to get active on their own terms. The partnerships, that will launch in May, are the first in an innovative new working model for the award-winning campaign. Celebrating and building women’s confidence to get active has been at the heart of This Girl Can since its launch in 2015 and this new model will see the campaign work with high-profile brands and organisations…

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