Regatta Great Outdoors
The Regatta Great Outdoors x This Girl Can partnership will be a social media campaign with influencer-led content.
The partnership aims to inspire women to get active in the great outdoors – wherever they live and whatever that looks like.
Together, Regatta Great Outdoors and This Girl Can will support women to make outdoor activity part of their daily lives, by encouraging them to get active in the places and spaces around them – whether it’s climbing a hill or walking to a city office.
This Girl Can’s social channels will share ways to get active in the great outdoors throughout May and beyond, calling on the This Girl Can community to share their ideas and activities too.
Supporters can also head to @regattaoutdoors on Instagram to see the campaign come to life.
The This Girl Can x Strava partnership will build a vibrant community of women who’ll support each other to get active again after taking a break from it.
Built on the insight that almost half (47%) of women are held back from getting active due to fears of not being fit enough, the partnership aims to normalise the breaks we all take from physical activity and champion the return to a more active lifestyle.
Strava and This Girl Can will invite women to ‘Make Your Comeback’ and celebrate the joy of moving again, with a brand-new This Girl Can Club on Strava providing a safe and supportive space.
The TGC Club will allow women to share their experiences, find inspiring challenges and use the power of friendship and community to start moving again.
In early May, Sport England will publish a toolkit of resources to support partners across the country to get involved, connect with women in their local areas and enable everyone to benefit from the support of the This Girl Can community on Strava.