In partnership with leading tracking app Strava, international charity WaterAid has launched an innovative cycling challenge to help communities whose access to clean water has been affected by climate change.
Unlike most existing challenges which are distance-based, CLIMB-IT is is the first charity-led cycling elevation challenge where participants will endeavour to climb the height of Mount Kilimanjaro, wherever and whenever they want.
The goal is to climb the equivalent of 5,895m between the 1st and 31st October, and by doing so, raise funds for WaterAid and those most vulnerable to the effects of climate change globally.
During the challenge, participants can cycle when and where is most convenient to them, be it outdoors or on a turbo trainer at home. Those taking part will receive virtual Strava badges at the start, a virtual medal at the end and a virtual trophy to display in their trophy case.
New aerodynamic cycling brand, AeroPro, have also designed two exclusive cycling jerseys for the challenge. The top 20 fundraisers will be rewarded royally with an exclusive King/Queen version of the Mountain jersey, whilst all participants that raise £100 or more for WaterAid will be entered into a prize draw for one of the 50 exclusive CLIMB-IT by AeroPro jerseys.
Helen Seacombe, Community and Events Fundraising Manager at WaterAid, said:
“This challenge is an exciting opportunity for avid cyclists and beginners alike to not only push themselves physically by cycling the incredible equivalent elevation of Mount Kilimanjaro but at the same time enact real change. The effects of climate change are being felt around the world by those who are the least responsible for it and funds raised through CLIMB-IT will travel even further to help make a difference to those who need it most.”
To take part in the challenge set up your fundraising page now at climb-it.wateraid.org and join on Strava from 17 September.