Project 84 is adam&eveDDB’s second campaign for The Campaign Against Living Miserably (CALM), a charity dedicated to preventing male suicide. The work aims to initiate a much-needed conversation and action around male suicide prevention and bereavement support. The 84 sculptures are a visual representation and poignant reminder of the tragic statistic that 84 men take their own lives every week. The sculptures have been created by renowned sculptor Mark Jenkins, with support from bereaved friends and families who have lost a loved one to suicide. Across a series of workshops,…
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National Millennial Community joins the HackerAgency to Create PSAs to Bring Awareness to Cyberbullying
To bring awareness to the growing number of suicides among young teens and the devastating effects of cyberbullying, the National Millennial Community – a nationwide millennial movement founded by IW Group Inc.– has joined HackerAgency, a global digital/direct marketing agency, to create a series of public service announcements addressing this major mental health issue. Suicide is the number three killer of teens; twenty percent of adolescents who are bullied online contemplate suicide, and about 1 in 10 attempt suicide, according to research done by CyberbullyHotline. “Millennials recognize that we…
Read MoreThousands To Walk From Dusk Until Dawn To Fight Suicide In Dallas and Philadelphia
Suicide is the nation’s tenth leading cause of death and the rate is rising. To bring greater awareness to this tragic yet preventable cause of death, the American Foundation for Suicide Prevention is holding two Out of the Darkness Overnight Walks – the first in Dallas on June 2-3 and the second in Philadelphia on June 16-17. These annual fundraisers held by AFSP attracts participants from communities across the country who will walk more than 16 miles from sunset until sunrise to raise money and awareness for suicide prevention. The…
Read MoreCharity Publishes Suicide Notes, Written By Men Who Survived
To mark World Suicide Prevention Day earlier this month, the Campaign Against Living Miserably (CALM) published three real suicide notes in five national newspapers. They are hard to read, shocking in fact, but they come with a surprising message of hope. CALM’s new campaign has been designed to raise awareness that having suicidal feelings is not as unusual as people imagine – especially for men. Research shows that four in 10 men under the age of 45 in the UK have contemplated suicide at some point in their lives. Recent…
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