The Associate of National Advertisers (ANA) has released a groundbreaking report, ‘Sustainability in Media Planning’ taking a deep dive into the carbon cost of digital marketing, the solution to measuring and reducing emissions, and how Fortune 100 brands have already achieved success with those solutions. The ANA’s Media & Measurement Leadership Council partnered with Scope3 on the report to share practical studies and examples of how and where marketers can make sustainable advertising a reality through their influence in the ecosystem. The report is aligned with one of the core…
Read MoreANA Releases ‘Sustainability in Media Planning’ Report, Uncovers How Brands Can Reduce Marketing Emissions While Driving Growth
