The IPA and ISBA have confirmed they are working on a joint industry initiative to champion sustainable client/media agency relationships. Representatives from across the industry have been meeting over the last year to brainstorm solutions to the current issues and explore ideas and new initiatives. This initiative comes against a backdrop of huge change and disruption across the media buying landscape which has necessitated a reframing of how advertisers and their media agencies work together. The key aims for the initiative are threefold. Commercial transparency and effectiveness for clients. Proper…
Read MoreIPA and ISBA announce joint initiative to drive sustainable relationships
