Channel 4’s Diversity in Advertising Award-winner TENA launches new #LastLonelyMenopause campaign

A powerful TV ad about the menopause that won Channel 4’s prestigious £1 million  Diversity in Advertising Award launched on Channel 4 on 29.04.22 at 8.10pm.  Creative agency AMV BBDO’s winning campaign for TENA used the warm and honest relationship between a mother and her daughter to unflinchingly highlight some of the realities of the menopause in a way never seen before on British TV. Channel 4’s annual Diversity in Advertising Award offers the winning campaign £1 million worth of commercial airtime across the entire portfolio of channels in Channel…

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Channel 4 announces TENA & AMV BBDO as sixth winner of annual £1 million Diversity in Advertising Award

Channel 4 & 4Sales today revealed TENA and creative agency AMV BBDO as the winning campaign of its prestigious Diversity in Advertising Award 2021. The annual award offers brands and agencies the opportunity to win over £1million of free advertising for the best creative response to Channel 4’s diversity brief. This sixth edition of the competition invited advertisers to address issues relating to ageism – in particular, the inauthentic and sometimes clichéd portrayals of different age groups within current UK ad creative. The winning campaign, pitched by representatives from TENA…

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