Tag: The Ad Council

The Ad Council and USDA Forest Service Encourage Families to Make the Forest Part of Their Story

Stuart Mitchell

Ahead of National Get Outdoors Day on June 12, the USDA Forest Service and the Ad Council announced new public service advertisements (PSAs) from the Discover the Forest campaign. Since 2009, the Ad Council and USDA Forest Service’s Discover the Forest campaign has encouraged parents and caregivers to take their families out to the forest to experience and reconnect with nature. The new creative work highlights the power of authentic storytelling to showcase the value of the forest as a place where families can deepen their connection with each other…

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The Ad Council Names Elise James-DeCruise Chief Equity Officer

Stuart Mitchell

The Ad Council has announced that Elise James-DeCruise has been named the organization’s first Chief Equity Officer. In this role, James-DeCruise will oversee the organization’s ongoing commitments to diversity, equity and inclusion—ultimately informing every aspect of the Ad Council’s mission, workplace culture and public-facing communications. James-DeCruise brings over 20 years of experience in leading strategies and solutions to promote diversity, equity and inclusion and professional development within the world of marketing and communications. Previously, James-DeCruise held the position of Chief Diversity and Inclusion Officer at Marcus Thomas, a Cleveland-based independent…

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The Ad Council and COVID Collaborative’s ‘It’s Up To You’ Launching New Efforts to Inspire Vaccine Confidence in Young Adults

Stuart Mitchell

As part of their COVID-19 Vaccine Education Initiative, the Ad Council and COVID Collaborative have announced dedicated efforts speaking to young adults about the COVID-19 vaccines, now that vaccine eligibility has been expanded nationwide to Americans 12 and older. With significant support from leading technology and media platforms, influencers and organizations, the efforts aim to address vaccine hesitancy specific to young adults ages 18-29 across the country. Recent research from the Ad Council revealed that while young adults largely believe in the importance of vaccines, they have ongoing hesitancy about…

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The Ad Council’s Love Has No Labels and StoryCorps’ One Small Step Bring Americans Together One Conversation at a Time

Stuart Mitchell

The Ad Council announced a new partnership between its Emmy®-Award winning Love Has No Labels campaign and StoryCorps, the national nonprofit dedicated to recording, preserving, and sharing the stories of Americans of all backgrounds and beliefs. During a time when America is more divided than ever, listening is a powerful tool that reminds us of our shared humanity and can bring communities closer together and heal our nation. Developed in collaboration with creative agency Wordsworth+Booth and StoryCorps, the national PSA campaign drives audiences to lovehasnolabels.com/one-small-step for resources on how to…

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The Ad Council and COVID Collaborative Reveal ‘It’s Up To You’ Campaigns to Educate Millions of Americans about COVID-19 Vaccines

Stuart Mitchell

The Ad Council and COVID Collaborative today revealed the platform for their COVID-19 Vaccine Education Initiative, “It’s Up To You.” Representing one of the largest public education efforts in U.S. history, more than 300 major brands, media companies, community-based organizations, faith leaders, medical experts and other trusted messengers are supporting the campaigns designed to reach distinct audiences. These partners include Adobe, Apple, Bishop T. D. Jakes, Black Information Network, Facebook, FOX Entertainment, Google/YouTube, iHeartMedia, John Leguizamo, NAACP, NBCUniversal, Pandora/SiriusXM/SoundCloud, Sanjay Gupta, Telemundo, UnidosUS, ViacomCBS and more. Created in close partnership…

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