Tag: The Ad Council

Love Has No Labels Celebrates Fourth Anniversary with Original Two-Part Facebook Documentary Series in Partnership with Great Big Story Featuring Stories of Unity in the Wake of Crisis

Stuart Mitchell

In celebration of the fourth anniversary of Love Has No Labels, the Ad Council joined Facebook and Great Big Story on the 12 February to premiere the first installment of an original Facebook Anthology showcasing real people from different backgrounds coming together during moments of crisis. The docuseries arrives on the heels of the campaign’s first-ever short film, “Rising,” which challenges viewers to consider why it takes a disaster to bring us together. Hosted by award-winning online personality and filmmaker Jay Shetty, the two-episode docuseries was produced by Great Big Story’s brand…

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Paramount Animation and Nickelodeon Movies’ Wonder Park Characters Star in New PSA to Inspire Girls to Pursue Science, Technology, Engineering and Math (STEM)

Stuart Mitchell

The Ad Council has joined forces with Paramount Animation and Nickelodeon Movies’ Wonder Park to inspire young girls to use science, technology, engineering and math (STEM) to build, create and change the world. The new PSA (public service advertisement) is an extension of the Ad Council’s She Can STEM campaign, which encourages girls to pursue their STEM passions by challenging obsolete stereotypes and surprising girls with how cool, unexpected and inspiring STEM can be. The PSA follows 12-year-old June as she creates the whimsical, “splendiferous” amusement park, Wonderland, using STEM.…

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Love Has No Labels Premieres Rising, a Powerful Film from David Nutter and Lena Waithe That Asks Why It Takes a Disaster to Bring Us Together

Stuart Mitchell

The Ad Council, R/GA, and an unprecedented group of brand partners today premiered Rising, a short film that is a powerful extension of the iconic Love Has No Labels campaign. The film was directed by Game of Thrones‘ David Nutter and written by Lena Waithe creator of SHOWTIME drama series The Chi and Emmy winning writer for Master of None and Azia Squire. It features the immediate aftermath of a massive storm and challenges viewers to consider why it takes a disaster to bring us together. The film pays tribute…

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Goodwill Shoppers Shine in “Bring Good Home” (SM) Campaign That Encourages Shopping at Goodwill to Support Job Training Programs

Stuart Mitchell

Goodwill and the Ad Council are today launching a national campaign, “Bring Good Home,” to inspire more Americans to shop at Goodwill to support its mission of job placement and training in local communities across the country. Goodwill’s network of 161 community-based organizations collectively prepare nearly 300,000 people each year for new jobs and career advancement. The new PSAs, created pro bono by global advertising and marketing agency Digitas, showcase the variety of unique finds available at Goodwill stores, and celebrate Goodwill shoppers for supporting job skills training and development…

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Ad Council Announces Most Extensive Rebrand in its 75-Year History

Stuart Mitchell

The Ad Council, America’s leading non-profit organization dedicated to driving social change, announced today its most significant rebrand in its 75-year history. This includes an evolution in how it works with corporate brands to address the country’s most pressing social issues, an expansion of its content creation model, leveraging technological innovations that advance communications for social causes, as well as a new brand platform and visual identity (including a new logo) created by WPP branding agency Superunion. Since the organization’s founding, the Ad Council has been at the forefront of…

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