Tag: The Community

the community, Skillshot, and Rise Above the Disorder Launch Gamer Therapy

Stuart Mitchell

Traditional gaming stereotypes have become outdated. Many still associate this popular pastime with violence or suicide, but recent studies have found that people increasingly use games to build meaningful connections, open up about their feelings, and de-stress. You could say it’s a form of therapy, a way to cope with a whole new set of anxieties brought on by 2020.  In the lead-up to World Mental Health Day on Saturday, October 10th, creative agency the community has partnered with Skillshot, the prominent Esports company, and Rise Above the Disorder (RAD),…

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Maria vs. Maria – Reclaiming the name by the community

Stuart Mitchell

Marias vs. Maria, is a new iniative by global creative agency The Community. It is a hurricane relief campaign spearheaded by The Community, donates all proceeds to Unidos por Puerto Rico – an initiative brought forth by the First Lady of Puerto Rico, Beatriz Rosselló, in collaboration with the private sector, with the purpose of providing aid and support to those affected in Puerto Rico by the passage of the recent hurricanes that is not a client of the community. Maria vs. Maria invites all those who carry the name…

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La Comunidad launches new campaign for Argentinian League Against Cancer

Stuart Mitchell

La Comunidad, the Buenos Aires office of innovative, cross-cultural agency the community, has launched a campaign for LALCEC (Liga Argentina de Lucha Contra el Cáncer or the Argentinian League Against Cancer). The spots and print ads of the skin cancer awareness campaign entitled “Prejudices” focus in on three ethnic groups – black people, Muslims and Latinos – and use racially prejudiced language to describe what appears to be these ethic groups – but in reality it’s the moles that are being described with the provocative language. “They’re cruel, they’re capable…

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