Tag: the IPA

Climate anxiety far higher among ad industry than general public

Stuart Mitchell

Climate anxiety is far higher for those working in the ad industry than the general public, and perceptions about the ad industry’s impact on the climate crisis are far less positive for those working in the ad industry business versus the general public. These are just some of the key findings from new IPA data, carried out by Ipsos, that were debated at an IPA Advertising Week Europe “Advertising and the Climate Crisis” event. The research was commissioned by the IPA Media Climate Action Group and carried out in April…

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IPA offers its agencies free ABC membership

Stuart Mitchell

The IPA has partnered with ABC to give its members free membership to ABC, worth up to £2,000 annually. ABC is a Joint Industry Currency (JIC), releasing audited data for media buyers, planners and owners to use when trading print, digital and event advertising. They’re also a leading industry-owned auditor, with a wealth of experience in areas such as brand safety, data privacy, ad fraud and tv measurement. Registering your agency for free ABC membership gives you and your employees free access to: Current and historic ABC data through its…

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UK marketing budget growth cools in Q1, but 2024/25 outlook remains positive

Stuart Mitchell

UK companies revised their marketing spend up once again in Q1 2024, stretching a run of growth that dates back to the second quarter of 2021, according to the latest IPA Bellwether Report published on 18 April 2024. A sustained upturn in marketing spend comes amid an improving economic backdrop for the UK economy, with an impending emergence from recession and falling inflationary pressures. Just shy of one-quarter (24.4%) of panellists recorded an upward revision to their overall marketing budgets in Q1, compared to 15% that saw a contraction. Although…

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Only 7% of women think brands are catering ‘very well’ to the menopause

Stuart Mitchell

There is a significant opportunity for brands and retailers to better cater to women going through the menopause, with only seven per cent of women aged 35-60 currently thinking they are doing it ‘very well’. This is one of the core findings, informed by new data, contained in an IPA report. The IPA report, The Menopause: The change we need to see, features new unseen data from GenM (the menopause partner for 90 brands including Sainsbury’s, Boots and QVC), alongside existing Euromonitor and CIPD data, and additional qualitative data from…

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Nominate your inclusivity icons for the IPA iList 2024

Stuart Mitchell

Are you, or one of your colleagues, a champion of diversity, equity and inclusion striving to change our industry for the better? If so, the IPA would love to hear your story as part of the IPA iList 2024. The IPA iList initiative, in partnership with Campaign, celebrates the role models at all levels in all disciplines who are pushing adland to be best it can be, either from within in the work we create or the way we work together. Nominations for 2024 are now open, and the IPA…

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