A milestone was reached Monday night at the 15th Annual Wrangler® Tough Enough to Wear Pink™ (TETWP) Night at the Wrangler National Finals Rodeo. The grassroots cowboy campaign has exceeded the $32 million fundraising mark! The campaign was created in 2004 by Terry Wheatley, wine industry executive and matriarch of a professional rodeo cowboy family and Karl Stressman, former director of special events for Wrangler and former Commissioner of the Professional Rodeo Cowboys Association (PRCA). The idea was to raise money and awareness for breast cancer by challenging rodeo competitors…
Read MoreThe Wrangler® Tough Enough to Wear Pink™ western campaign to fight breast cancer celebrates their 15th anniversary by reaching the $32 million fundraising mark!
