Tag: Toyota

Toyota puts Paralympic snowboarder in the spotlight with ‘Start Your Impossible’ campaign

Stuart Mitchell

Toyota has launched its worldwide ‘Start Your Impossible’ Olympics campaign in the Netherlands, with an emotional spot by Amsterdam advertising agency Etcetera.  The spot features Para-athlete Chris Vos, a 19-year-old snowboarding champion. The 1.40 TV commercial tells the real-life success story of how he overcame adversity and physical limitations, in order to take his place on the slopes this year at the Paralympic Games in PyeongChang. The ‘Start Your Impossible’ brand line was introduced at the end of last year, continuing Toyota’s evolution as a mobility brand dedicated to innovation.…

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Toyota Rolls Out “Start Your Impossible” Global Campaign that Reflects the Olympic and Paralympic Spirit of Encouragement, Challenge and Progress

Stuart Mitchell

Created in honor of Toyota‘s shift to a mobility company and its eight-year worldwide partnership with The International Olympic and Paralympic Committees, “Start Your Impossible,” Toyota’s first-ever global marketing campaign, will roll out in 27 countries at the start of and through the Olympic and Paralympic Winter Games PyeongChang 2018. “Start Your Impossible” shares Toyota’s evolution by highlighting real-life mobility stories of Olympic and Paralympic athletes as well as everyday athletes who demonstrate the values of humility, hard work and never giving up. The campaign marks Toyota’s long-term commitment to…

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Toyota and Discovery Launch Safe Driving PSA Challenge

Stuart Mitchell

Learning to drive is an exciting time for a teen. But facts have shown it can be extremely dangerous.  A short video that promotes safe driving habits might be all that it takes to become aware of dangerous driving situations. That is why Toyota and Discovery Education launched the 2018 TeenDrive365 Video Challenge. Now in its sixth year, the challenge, sponsored by Discovery Education, invites teens to submit an original 30-60 second Public Service Announcement for 9-12 grade students about safe driving habits.  The grand prize includes $15,000 cash and…

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Toyota and Saatchi & Saatchi Launch Safety Driving App

Stuart Mitchell

Toyota Europe and Saatchi & Saatchi London have today launched the Safe & Sound smartphone  app, which uses a humorous threat of embarrassment to stop kids from speeding or using their phones while driving. Designed to make driving safer and to give parents peace of mind when their children borrow their car, both parent and child need to download the app and then pair their phones. When a child wants to borrow their parents’ car, the parent simply need to activate the app by swiping/handing over a set of virtual…

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Saatchi & Saatchi help develop LandCruiser Emergency Network

Stuart Mitchell
Landcruiser

In a world first, Saatchi & Saatchi Australia has developed a way to deliver emergency communications to outback Australia via Toyota LandCruisers. It’s a well-known fact that the Australian Outback is a vast, harsh and unforgiving place. 5 million square kilometres (over 65% of the country) receives no mobile signal. In times of emergency the lack of reception can be incredibly dangerous. However, while you might be far from a cell phone tower in the Outback you’re never far from a Toyota LandCruiser. LandCruiser’s legendary toughness and ability to go…

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