Tag: Paralympic

P&G and Tokyo 2020 Announce The Podium Project – The First-Ever Medals Podiums Created From Recycled Plastic for Upcoming Olympic Games and Paralympic Games

Stuart Mitchell

In partnership with the Tokyo 2020 Organizing Committee, and the International Olympic Committee (IOC), Procter & Gamble have announced that for the first time in Olympic and Paralympic Games histories, all medal podiums will be created entirely from recycled materials – and consumers can directly contribute. The Tokyo 2020 Podium Project officially kicks off on Thursday, June 13th, in host-country Japan, inviting members of the community to collect their plastic items, like shampoo and dish detergent bottles, and bring them to the nearest AEON Group store location, major Japanese retail…

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Toyota Rolls Out “Start Your Impossible” Global Campaign that Reflects the Olympic and Paralympic Spirit of Encouragement, Challenge and Progress

Stuart Mitchell

Created in honor of Toyota‘s shift to a mobility company and its eight-year worldwide partnership with The International Olympic and Paralympic Committees, “Start Your Impossible,” Toyota’s first-ever global marketing campaign, will roll out in 27 countries at the start of and through the Olympic and Paralympic Winter Games PyeongChang 2018. “Start Your Impossible” shares Toyota’s evolution by highlighting real-life mobility stories of Olympic and Paralympic athletes as well as everyday athletes who demonstrate the values of humility, hard work and never giving up. The campaign marks Toyota’s long-term commitment to…

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