UK advertising spend is expected to increase by 7.3% to a total of £12.0bn in the final quarter of this year, according to the latest Advertising Association/WARC Expenditure Report. The new forecasts, published today, also show that total ad spend is set to rise by 8.2% to £46.0bn during 2025 as a whole and a further 6.6% to almost £50bn (£49.1bn) in 2026. Festive ad spend The advertising market is predicted to see an £814m boost compared with the same period in Q4 2024, with advertising continuing to play a…
Read MoreUK ad spend forecast to reach £12bn during this festive period
