Tag: UK Advertising

All In campaign to build greater inclusion in UK advertising

Stuart Mitchell

The Inclusion Group, formed in April 2020 by the Advertising Association, ISBA and the IPA and chaired by Kathryn Jacob, CEO, Pearl & Dean, is launching All In, a campaign to help build back a better, inclusive industry for all. The first element of the campaign will be a fully confidential and aggregated industry census on March 10, 2021. Recorded and analysed by Kantar, it will provide the very best record of the make-up of UK advertising’s workforce and a vital benchmark for progress. The results will be used to…

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UK Advertising launches Ad Net Zero

Stuart Mitchell

The IPA has partnered with The Advertising Association and ISBA to launch Ad Net Zero, an industry-wide initiative to help UK advertising respond to the climate crisis caused by CO2 emissions. Ad Net Zero’s mission is for immediate, collective industry action to help achieve real net zero carbon emissions from the development, production and media placement of advertising by the end of 2030. Individuals and companies seeking to support Ad Net Zero and make a real change to address the climate emergency should sign-up at the Ad Net Zero hub on the AA’s…

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