Tag: Unilever

Comfort explodes purpose into pop culture with own TV show

Stuart Mitchell

Comfort Brazil and Unilever Entertainment have brought the laundry brand’s purpose of #LongLiveClothes to life in a prime-time TV show all about sustainable fashion How’s your wardrobe? Everything in its place or bulging at the seams? Whatever its current status, research says most of us only wear one-third of the clothes that are in there, and yet we’re purchasing more clothes than ever before. The average consumer is buying 60% more clothes than they did in 2000, with 26% of 16–24-year-olds buying clothes two or three times a month. We’re…

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Time for tea: Unilever publishes full global list of Tea Suppliers

Stuart Mitchell

Unilever, the world’s largest tea company, is set to bring unprecedented levels of transparency to the industry by publishing its list of tea suppliers for the first time.   Unilever buys 10% of the world’s tea supply, enough to make 272,000 cups every minute; and supports a workforce of more than 1 million people in 21 different countries (including India, Kenya, Rwanda, Japan, Argentina, Vietnam and Australia). The landmark move to increase transparency in the industry covers all black and green tea (Camellia Sinensis) sourced by Unilever. This supplies the…

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Cif innovative at-home refill will remove 1.5 million plastic bottles from UK supermarkets

Stuart Mitchell

Unilever has announced the launch of Cif ecorefill, the new at-home technology that allows consumers to refill and reuse their Cif spray bottles for life.   This comes when UK demand for less plastic and more refillable and reusable solutions are on the rise, with 62% of people saying reuse is even more important to them than recycling. More than eight in ten (83%) people wish they had access to more refillable products and furthermore only one in six (16%) are currently buying refills. The largest barriers are lack of…

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Unilever Explores Science against stereotyping

Stuart Mitchell

Academics at University College London (UCL) have conducted an unprecedented experiment to attempt to disrupt the way leaders in advertising think about their consumer audiences, giving them a fresh view of how to commission creative ideas that advance progressive, inclusive and unstereotypical portrayals of people.   The project – part of Unilever’s Unstereotype initiative – explored whether DNA analysis, aimed at giving participants a greater insight into their origins, coupled with a workshop on behavioural change, could help to broaden the way people see themselves and the world around them.…

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Unilever CEO – Marketing has a titanic trust problem

Stuart Mitchell

Alan Jope has been CEO of Unilever since May 2019, and was formerly President of their Beauty & Personal Care division. Alan has written a piece on what he feels are the issues with Marketing and trust, please dfeel free to read it on the Unilever site here or I have copied below, but the text is (c) Unilever. At Unilever, our purpose is to make sustainable living commonplace. We believe in being a business which takes a stand, and acts, on the big social and environmental issues facing the…

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