Tag: Unilever

Argentina gets its first 100% recycled and recyclable dishwash bottle

Stuart Mitchell

In Argentina, consumers throw away around 12 million plastic bottles every day and yet less than a quarter of these get recycled. Cif is helping to tackle that problem with the launch of a 100% recycled and recyclable PET bottle. Since 2014, the brand has been working to incorporate more post-consumer recycled (PCR) PET* into its Cif Active Gel bottles. It reached 50% in 2017 and this year managed to achieve 100% in the packaging across the entire range. Cif is the first dishwash brand in Argentina to put such…

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Solero trials first ever wrapper-less multipack to help reduce plastic use in the home

Stuart Mitchell

Unilever has announced the launch of the first wrapper-less ice-cream multipack for Solero Organic Peach, with 35% less plastic compared to the original Solero Organic pack with individual plastic wrappers. The new, innovative box has built-in compartments, so the individual ice creams can be inserted, without a plastic wrapper, and the box can be widely recycled in the UK. Made from a specially designed PE (Polyethylene) coated cardboard, the design ensures Solero lovers can enjoy the ice lollies without compromising on the quality of the ice cream. This trial is…

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Unilever’s purpose-led brands outperform

Stuart Mitchell

Unilever has announced that its purpose-led, Sustainable Living Brands are growing 69% faster than the rest of the business and delivering 75% of the company’s growth.   The figures, which were revealed by Unilever CEO Alan Jope at the Deutsche Bank Global Consumer Conference in Paris, demonstrate that: In 2018, Unilever’s Sustainable Living Brands grew 69% faster than the rest of the business, compared to 46% in 2017; Unilever now has 28 Sustainable Living Brands – the four new entrants are Close Up (toothpaste), Wheel (laundry), Calve and Bango (dressings);…

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Wall’s ice cream to empower young people in Madagascar and the UK for a brighter future

Stuart Mitchell

Unilever UK and Ireland’s leading ice cream brand, Wall’s, has partnered with ‘Save the Children’, ‘Symrise’ and ‘ME to WE’ for consumers to see the real change Wall’s is making amongst young people in vanilla farming communities and at home. Wall’s ice cream has announced the launch of Vanilla for Change – a campaign to reinforce its support for global vanilla farmers and young people in farming communities in Madagascar, as well as its support of young changemakers across the UK through the power of education. Wall’s has been working…

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Unilever launch first-of-its-kind Pride campaign “United We Stand”

Stuart Mitchell

Unilever launch “United We Stand,” a first-of-its-kind Pride campaign. Partnering with agency RanaVerse, Unilever saw the opportunity to turn over the status of being an “official WorldPride sponsor” to six grassroots organizations, which otherwise would not have had access to a corporate Pride sponsorship.   As part of the campaign, Unilever and RanaVerse created films for each organization, each featuring a different ambassador. The films are directed by Tourmaline, a passionate advocate for the trans community. Unilever partnered with breakthrough director Tourmaline, director of Happy Birthday, Marsha, a film about…

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