VAT | Ethical Marketing News

CAP – To include or not to include – VAT in stated prices

March 27, 2025February 28, 2025 Stuart Mitchell

The ASA/CAP have released a post called: To include or not to include – VAT in stated prices. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP Code requires that prices in ads include non-optional taxes, duties, fees and charges that apply to all or most buyers. This applies to all advertising and marketing materials, including websites and social media profiles. Because the…

CAP – To include or not to include? – VAT in stated prices

February 9, 2024January 12, 2024 Stuart Mitchell

The ASA/CAP have released a post called: To include or not to include? – VAT in stated prices. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP Code requires that prices in ads include non-optional taxes, duties, fees and charges that apply to all or most buyers. This applies to all advertising and marketing materials, including websites and social media profiles. Because the…

M&S – Together with Wuka – Call on Government to remove VAT from period pants

August 19, 2023August 12, 2023 Stuart Mitchell

Marks & Spencer has come together with period pants brand, WUKA, to ask the Government to remove the 20% VAT that applies to period pants – a reusable period product. To launch, more than 50 signatories, including 35 MPs & peers and the charities Wellbeing of Women and Bloody Good Period, have put their name to a public letter to Victoria Atkins, the Financial Secretary to the Treasury, requesting that period pants are classified as a garment in this year’s Autumn Statement. Say ‘Pants to the Tax’ will also call…