Tag: WUKA

M&S – Together with Wuka – Call on Government to remove VAT from period pants

Stuart Mitchell

Marks & Spencer has come together with period pants brand, WUKA, to ask the Government to remove the 20% VAT that applies to period pants – a reusable period product.   To launch, more than 50 signatories, including 35 MPs & peers and the charities Wellbeing of Women and Bloody Good Period, have put their name to a public letter to Victoria Atkins, the Financial Secretary to the Treasury, requesting that period pants are classified as a garment in this year’s Autumn Statement. Say ‘Pants to the Tax’ will also call…

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Wuka Unveils Taboo-Busting Advert For Pioneering Plastic-Free Period Pants In Its First TV Campaign

Stuart Mitchell

Sky Media reveals WUKA’s advertising campaign as one of the five winners of the Sky Zero Footprint Fund initiative. The taboo-busting ad encourages women to ditch plastic-riddled disposable pads and tampons in favour of its sustainable period wear, with an honest depiction of real period stories, in an effort to normalise conversations around menstruation. WUKA funded the campaign using the £250,000 media value earned from winning the Sky Zero Footprint Fund in 2022. WUKA’s first TV advert will broadcast from the 21st of April and will run until the end of…

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Channel 4 launches period policy and partnership with WUKA

Stuart Mitchell

Channel 4 has announced the launch of its first ever period policy, alongside a brand-new partnership with pioneering sustainable period-proof underwear brand, WUKA. The policy, created by Channel 4’s gender equality employee network 4Womxn, has been designed to enable employees who are experiencing difficulties with their periods, including health conditions such as endometriosis or polycystic ovary syndrome (PCOS), to get the support they need in order to manage their symptoms at work. Research suggests that 89% of people who menstruate have experienced stress or anxiety at work because of their…

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