Ethical Marketing Podcast – 3 pt 2 – Ben Downing from Havas Media Group on ethics, VR in marketing, and so much more

This podcast Stuart is still on his own and chats to Ben Downing, Global Managing Director, Ethical Media and Strategic Partnerships for Havas Media Group, in an interview which was so interesting and covered so many things that I’ve had to split it in two parts, this is part 2!

Ben, previously Global Head of Programmatic at Havas, has led the roll out of Havas’ Social Equity Marketplace, and has an interest in all things marketing, ethics and many more things as we discover.

Sites mentioned in the podcast, that you should visit!

Havas Media Group – https://havasmediagroup.com/

The Conscious Ad Network – https://www.consciousadnetwork.com/

Havas Meaningful Brand Study – https://www.havasgroup.com/press_release/havas-meaningful-brands-report-2021-finds-we-are-entering-the-age-of-cynicism/

Sustainability Marketplace – https://marcommnews.com/havas-media-group-boosts-commitment-to-meaningful-media-with-launch-of-sustainability-marketplace-in-the-uk/

Global Disinformation Index – https://disinformationindex.org/

NewsGuard – https://www.newsguardtech.com/

Ad Net Zero – https://adassoc.org.uk/ad-net-zero/

Institute of Advertising Ethics – https://instituteforadvertisingethics.org/

The News articles discussed by Stuart:

https://ethicalmarketingnews.com/hyundai-motor-group-presents-its-vision-to-popularize-hydrogen-by-2040-at-hydrogen-wave-forum

https://ethicalmarketingnews.com/tottenham-and-sky-to-make-chelsea-fixture-the-worlds-first-net-zero-carbon-major-football-match-ahead-of-cop26

https://ethicalmarketingnews.com/surge-in-donations-sees-caf-distribute-record-958m

https://ethicalmarketingnews.com/university-of-cambridge-leads-team-developing-a-simulator-to-accelerate-the-path-to-net-zero-flight

https://ethicalmarketingnews.com/a-p-moller-maersk-accelerates-fleet-decarbonisation-with-8-large-ocean-going-vessels-to-operate-on-carbon-neutral-methanol

https://ethicalmarketingnews.com/fcb-inferno-juniors-create-adlingo-to-take-the-confusion-out-of-advertising-jargon

 

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