Waitrose has strengthened its emergency support package to help all of its pig farmers during a time of national crisis. The move comes amid growing concerns about the UK pig sector which is facing the biggest crisis in a generation with falling prices impacting its financial sustainability. We will be extending our pledge to pay a fair and sustainable, minimum price for pork to all of our dedicated farmers – even if prices continue to fall. Jake Pickering, Senior Agriculture Manager for Waitrose, explains: “We need to support our farmers…
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Waitrose partners with Mindful Chef to offer first co-branded recipe box
Waitrose have announced a new partnership with Mindful Chef, making us the first supermarket to work with a recipe box service in the UK. The 12 week trial gives customers the opportunity to try a high quality recipe box service by the UK’s highest rated recipe box company (TrustPilot) and the only UK service which offers one person options and carbon neutral deliveries. The Waitrose x Mindful Chef box brings delicious, nutritionist-designed recipe boxes to your door – customers can choose between two and five recipes a week, full of…
Read MoreLeckford farm innovation will help accelerate Waitrose’s net zero ambitions
The Waitrose farm on the Leckford Estate will be a test bed for farming innovation over the next 15 years and will be critical in helping Waitrose play its part in helping to tackle climate change. Writing to customers, James Bailey, executive director of Waitrose, explains: We pledged last year that our UK farm-supplier network would be net zero by 2035 and while it is going to be challenging to get there, there’s no doubt in my mind how pivotal this will be in the fight against climate change. So…
Read MoreWaitrose report UK households unaware of the impact their food waste has on the planet
UK adults estimate that almost a third of what they buy ends up in the bin despite three in four making attempts to get more use out of the products that end up in their fridges and cupboards. The top three food items wasted are salad leaves, bread and milk. Other foodstuffs commonly ending up in the bin are bananas, cucumber,strawberries and potatoes (top 20 list below).The study of 2,000 adults commissioned by Waitrose found one in seven (14 per cent) forget to check use-by dates, while nearly one in…
Read MoreWaitrose gets to the root of the problem and becomes first supermarket to sign up to historic Organic Potato Pledge
Waitrose gets to the root of the problem and becomes first supermarket to sign up to historic Organic Potato Pledge. The Pledge will ensure that by 2026 all Waitrose fresh organic potatoes are better for biodiversity whilst combating harmful potato diseases In a spud-tacular move, Waitrose will be the first major retailer to sign up to The UK Robust Potato Pledge – which will see us move away from the use of copper-based fungicides on our organic fresh potatoes in order to combat late blight Phytophthora. We will achieve this through…
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