Tag: Waitrose

Waitrose launches new Essential Waitrose marketing campaign at the iconic Piccadilly Lights

Stuart Mitchell

In a first for Waitrose, we are showcasing our new Essential Waitrose value campaign, ‘Quality you’d expect at prices you wouldn’t’, at the iconic Piccadilly Lights in London, running from 25 April to 1 May.  The campaign, created by adam&eveDDB and bought by MG OMD, promotes our commitment to offering excellent value for money without compromising on the things that matter most for our customers, such as quality, animal welfare and sustainability.  The Essential Waitrose campaign showcases the breadth of our value range, which now has over 1,000 products. It…

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Anya Hindmarch to launch The Universal Bag in collaboration with Waitrose

Stuart Mitchell

Launched on 23rd March, The Universal Bag will be sold in Waitrose shops across the country encouraging shoppers to continuously reuse the bag with a 10 year lasting guarantee.  The bag is made from 100% recycled plastic and each step and material used in making the bag  has been fully certified under the Global Recycling Scheme (GRS), making this a truly 100%  recycled product.  The Universal Bag features an innovative, convenient freepost returns pouch built into a pocket inside the bag. You simply turn the bag into its built-in pocket…

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Tenth Annual Business Benchmark On Farm Animal Welfare: Waitrose And M&S Retain Tier 1 Ranking But All Companies Must Move Faster To Deliver Meaningful Welfare Improvements

Stuart Mitchell

The tenth annual Business Benchmark on Farm Animal Welfare (BBFAW) report, launched recently, shows UK retailers performing well with six companies ranked in the top two tiers.  Waitrose and M&S successfully retain their Tier 1 positions for the 8th and 9th consecutive years, respectively, alongside producers Noble Foods and Premier Foods. However, the report also reveals that while companies continue to invest in farm animal welfare, they are too slow in delivering meaningful welfare improvements for animals on the ground.  BBFAW – the leading global measure of policy commitment, performance,…

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Müller and Waitrose to scrap the coloured milk cap

Stuart Mitchell

Müller and Waitrose are to scrap the coloured milk cap. The move could boost the availability of rHDPE on the market by 1560 tonnes per annum.  Unlike fully recyclable plastic milk bottles, coloured milk caps cannot currently be recycled back into food grade packaging. Introducing clear caps enables retention of the material for reuse within the food sector.   With higher demand for rHDPE than supply, by keeping the material within a ‘closed loop’ system, there can be more rHDPE available on the market, further reducing dependency on ‘virgin’ plastic.   Research…

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Waitrose and Aldi become first UK supermarkets to commit to ending the sale of disposable barbecues

Stuart Mitchell

Waitrose and Aldi have become the first UK supermarkets to commit to ending the sale of disposable barbecues, with Waitrose already removing them across all 331 of its core stores. The move comes as increasing pressure mounts from leading charities and environmental organisations for supermarkets to remove disposable barbecues due to their potentially hazardous impact to the environment. We estimate this will save around 70,000 disposable barbecues from being sold per year, which will save multiple tonnes of paper labels, shrink wrap plastic, cooking grills, foil and card. Lucy Comer, Buyer…

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