Tag: Waitrose

Waitrose inspires customers to eat 30 different plants a week with new plant varieties logo

Stuart Mitchell

Waitrose is making it easier for customers to eat the recommended 30 plants a week with the launch of its new ‘plant varieties’ logo on pack – ideal for food lovers looking to diversify their diets. This follows new research by Waitrose highlighting that almost half (46%) are already trying to eat, or are interested in eating, 30 different plants a week*.  The logo represents a first for supermarket own label products in the UK and will be appearing on over 50 new products including fresh soups, snacks and cereal…

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Waitrose makes major surplus food donation

Stuart Mitchell

Waitrose has announced a significant contribution to help combat food poverty in the UK by providing surplus pasta to FareShare as part of the Coronation Food Project.  Working with its own-brand pasta supplier, Daybreak, Waitrose will divert approximately 130 tonnes of surplus pasta per year – the equivalent of 350,000 meals – to FareShare, the UK’s national network of charitable food redistributors and partner of the Coronation Food Project.  Addressing a critical need highlighted by FareShare, this will provide a steady supply of pasta – a high priority and versatile…

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Waitrose wins Sustainable Food and Farming Award from Compassion in World Farming

Stuart Mitchell

Waitrose has been awarded the Sustainable Food and Farming Award for its groundbreaking “Farming for Nature” initiative at the Compassion in World Farming (CiWF) 2024 Good Farm Animal Welfare Awards.  This prestigious accolade recognises Waitrose’s commitment to supporting its UK farmers in producing higher welfare meat, dairy, fruit, vegetables and eggs in ways that protect, improve, and restore wildlife and the environment. The award highlights Waitrose’s work at the Leckford Estate, the only farm owned by a British supermarket. Spanning 2,800 acres in Hampshire, the farm is a model for…

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Waitrose uncorks recycling scheme

Stuart Mitchell

From 7th October, Waitrose are trialing cork recycling in seven stores across the UK, becoming the first major UK supermarket to do so. Individual collection points will be set up in Waitrose Salisbury, followed by Saltash, Lymington, Bath, Godalming, Truro and Maidenhead once it relaunches in November. Customers will be encouraged to deposit their used natural corks for recycling via Amorim, the largest cork processing group in the world. Barry Dick, MW and Beer Wine and Spirits Global Bulk Wine Sourcing Manager comments: “Waitrose customers get through a corking nearly…

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Waitrose vineyard and orchard first in UK to achieve Regenified certification

Stuart Mitchell

Waitrose’s orchard and vineyards at the Leckford Estate in Hampshire have become the first in the UK to achieve Regenified™ certification, a global leader in regenerative agriculture verification.  This means the farm has been recognised for its commitment to grow produce – in this case grapes and apples and pears – in a way that is more friendly towards nature. It is a significant step towards having a permanent Centre of Excellence at our Leckford farm – a goal of the Partnership – providing practical tools, workshops, online resources and…

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