Tag: Waitrose

John Lewis & Waitrose Says Pants To The Tax

Stuart Mitchell

John Lewis and Waitrose have become the latest retailers to back industry-wide campaign to reduce the price of period knickers and  absorb the 20% VAT charge for its customers – as part of efforts to make period products affordable for all.  Tampon Tax – a tax on sanitary towels and tampons – was abolished in 2021, yet period knickers (a reusable alternative to single-use sanitary products) are still subject to the charge.  In our bid to make these products more accessible, we’ll be lowering the price on more than 30 period knickers…

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Waitrose introduces dedicated areas for low and alcohol free drinks

Stuart Mitchell

Demand for low alcohol and alcohol-free drinks is growing at such a fast rate that Waitrose is working with Diageo to introduce bold, dedicated areas in 253 shops across the UK to make it easier for customers to find Waitrose’s full range of over 70 low and alcohol-free drinks from beer and cider, to wines and spirits. Over the past year sales of low alcohol and alcohol-free drinks have grown by 20% at Waitrose, with sales of beer continuing to grow the fastest. The introduction of dedicated areas means 60%…

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Waitrose says ‘no compromise’ on animal welfare in latest ad campaign

Stuart Mitchell

The latest campaign from Waitrose highlights the ‘no compromise’ commitment as the no.1  supermarket on animal welfare.  The series of ads – which are part of our Food to Feel Good About Campaign – will feature across TV, cinema, poster and digital screens from 7 July.  The campaign spells out our industry leading credentials on welfare and throws down the gauntlet to other retailers who are prepared to accept lower standards. While others have focused welfare around meat and dairy aisles, this latest series of ads will also set out…

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Waitrose launch UK’s first own-brand Fairtrade coconut oil

Stuart Mitchell

Waitrose have launched their new own label Coconut Oil, which is both organic and Fairtrade, the first of its kind in the UK. This coconut oil has been produced by the Sonmic Organic and Natural Farmers’ Association (SONFA). They are a small producer organisation based in Sri Lanka, who prioritise organic farming with a strong focus on protecting the environment. Fairtrade works with the coconut farmers to ensure they receive a fair price for their crops, and the Fairtrade producer networks offer farmers training on environmentally friendly pest control, biodiversity…

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Waitrose boosts marketing campaign with new 3D billboard in London

Stuart Mitchell

A striking new 3D billboard – standing at nearly 20ft tall – has popped-up in London’s Westfield White City as part of Waitrose’s integrated marketing campaign, which shines a spotlight on the supermarket’s new price cuts across hundreds of products. It’s amongst an array of elements that make up the campaign to highlight new lower prices in every aisle – including cupboard staples from British butter and tomato ketchup to Fairtrade golden caster sugar, as well as British cocktail sausages, salads and ice cream for summer barbecues and picnics. Part…

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