Tag: Waitrose

Waitrose becomes first supermarket to set new benchmark for better chicken welfare standards

Stuart Mitchell

From early April all fresh chicken from Waitrose meets the elevated ‘Better Chicken Commitment’, guaranteeing customers significantly higher quality and ethically sourced fresh British poultry.  By the end of August all Waitrose own brand chicken will meet BCC’s higher welfare standards – a move described by the RSPCA as ‘trailblazing’.  At the same time, Waitrose is launching a radically transparent welfare labelling scheme, to help customers make informed choices and understand the specific methods of production and quality of life behind their chicken. While launching its own welfare labelling scheme,…

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Waitrose celebrates major milestone reached with 25 million meals provided to FareShare

Stuart Mitchell

Waitrose has announced that, as of February 2025, it has diverted the equivalent of 25 million meals from surplus food, delivered from over 300 stores and distribution centres, to people in need through FareShare. The retailer has committed to halving food waste in its operations and supply chains by 2030, and helping customers do so at home by the same date. The partnership with FareShare is fundamental in helping divert surplus food from branches and distribution centres and saving it from becoming waste.  2024 was Waitrose’s best year ever for…

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Waitrose launches net zero fund for British farmers

Stuart Mitchell

Waitrose is launching a £500,000 fund to support its British farmers in their transition to net zero emissions.  Part of Waitrose’s Farming For Nature programme, the net zero farm fund will finance projects, by farmers and suppliers, that will support the adoption of low carbon farming practices.  The new fund will see individual grants made available to British farmers or producers who supply Waitrose.  The programme will invite applications to fund projects that will reduce the carbon emissions associated with the products supplied to Waitrose, as well as helping boost…

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Waitrose partners with Land App to map the state of nature on UK farms

Stuart Mitchell

Waitrose is teaming up with digital mapping tool, Land App, to revolutionise sustainable farming and support farmers in the adoption of nature-friendly practices in the UK. The partnership will provide over 2,000 Waitrose farmers with free access to advanced mapping tools and expert advice, helping them to create bespoke land management plans that protect and enhance the environment.  The partnership is a key step in Waitrose’s Farming for Nature programme, which aims to support its British farmers to move to nature-friendly farming practices, helping to boost financial resilience of farms…

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Waitrose inspires customers to eat 30 different plants a week with new plant varieties logo

Stuart Mitchell

Waitrose is making it easier for customers to eat the recommended 30 plants a week with the launch of its new ‘plant varieties’ logo on pack – ideal for food lovers looking to diversify their diets. This follows new research by Waitrose highlighting that almost half (46%) are already trying to eat, or are interested in eating, 30 different plants a week*.  The logo represents a first for supermarket own label products in the UK and will be appearing on over 50 new products including fresh soups, snacks and cereal…

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