Tag: Waitrose

The Cream of the Crop: Waitrose becomes the first supermarket to moo-ve to free range cream

Stuart Mitchell

Waitrose will be the first supermarket to introduce free range cream across some of its own label range. The latest launch sees the supermarket continue to lead the way in higher animal welfare and strive for the best standard in food production.  The range of free range cream will cover single, double, whipping and extra thick across Waitrose Essentials and Waitrose own brand.  Rachel Aldridge, Dairy Buyer for Waitrose said, “Having successfully launched free range milk a couple of years ago we knew that we could, and should, challenge ourselves…

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Waitrose ‘rolls’ out nature-friendly Farmhouse Loaf

Stuart Mitchell

Stop ‘wheatever’ you’re doing – Waitrose has broadened its bread offer with a delicious new loaf made with flour grown using regenerative farming practices. Not only adding to our Bakery’s collection of fresh doughy goodness, the launch is another product produced from our very own farm on the Leckford Estate in Hampshire.  The Waitrose Leckford Farmhouse Loaf (£2.50) is baked in store each morning for a loaf that’s crusty on the outside and soft inside – perfect for food lovers who enjoy a delicious sandwich or perfect piece of hot…

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Waitrose unveils plans to accelerate nature-friendly farming for British farmers

Stuart Mitchell

Waitrose is committing to support more than 2,000 of its British farmers to move to nature-friendly farming practices, helping to boost financial resilience of farms in the long-term and combat the effects of climate change.  This comes in response to an industry wide need to move to more resilient farming methods and demand from Waitrose customers: four in ten* are worried about the impact that modern farming has on nature and wildlife.  Regenerative agriculture is a way of farming that focuses on improving the health of the soil and the…

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Waitrose launches exclusive Wildfarmed nature-friendly bread range

Stuart Mitchell

Waitrose is the first retailer to partner with Wildfarmed, a regenerative farming and food business to launch a range of exclusive branded products in shops and online from the 1st May. The Wildfarmed range includes bread loaves and flour created using regenerative farming methods, that focuses on preserving the landscape for future generations and paying farmers fairly.  Known for their passion and commitment to growing food in a way which brings back life into fields, Wildfarmed are helping to pave the way for regenerative farming across the UK landscape – something…

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Waitrose announces new cocoa sourcing partnership with Tony’s Open Chain

Stuart Mitchell

Waitrose has partnered with Tony’s Chocolonely to source nine own brand chocolate bars, including Cooks’ ingredients bars, through Tony’s Open Chain, in turn becoming a ‘Mission Ally’ to support more sustainable cocoa sourcing throughout the industry.  Waitrose is the first UK retailer to join Tony’s Open Chain as a ‘Mission Ally’, following global brands such as Ben & Jerry’s and Albert Heijn, as well as fast growing UK brands such as Huel and Pleese. The full range will be available across all UK stores from Monday 8th April and recognisable…

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