Tag: Waitrose

Waitrose uncorks recycling scheme

Stuart Mitchell

From 7th October, Waitrose are trialing cork recycling in seven stores across the UK, becoming the first major UK supermarket to do so. Individual collection points will be set up in Waitrose Salisbury, followed by Saltash, Lymington, Bath, Godalming, Truro and Maidenhead once it relaunches in November. Customers will be encouraged to deposit their used natural corks for recycling via Amorim, the largest cork processing group in the world. Barry Dick, MW and Beer Wine and Spirits Global Bulk Wine Sourcing Manager comments: “Waitrose customers get through a corking nearly…

Read More

Waitrose vineyard and orchard first in UK to achieve Regenified certification

Stuart Mitchell

Waitrose’s orchard and vineyards at the Leckford Estate in Hampshire have become the first in the UK to achieve Regenified™ certification, a global leader in regenerative agriculture verification.  This means the farm has been recognised for its commitment to grow produce – in this case grapes and apples and pears – in a way that is more friendly towards nature. It is a significant step towards having a permanent Centre of Excellence at our Leckford farm – a goal of the Partnership – providing practical tools, workshops, online resources and…

Read More

Waitrose launches ‘BrandsNew’ Innovation programme

Stuart Mitchell

Waitrose is launching ‘BrandsNew’ at Waitrose, a new branded innovation programme to identify and support exciting new FMCG brands to market.  The new programme will utilise our own experienced team of expert Partners, alongside leading product discovery, sourcing and purchasing platform RangeMe and innovation consultancy YF (formerly Young Foodies) who will provide invaluable support for the brands via their extensive experience and market-leading expertise in getting brands ready to supply supermarkets. Charlotte Di Cello, Waitrose Commercial Director comments “Identifying, backing and growing brilliant new brands is something we’ve done for…

Read More

The Cream of the Crop: Waitrose becomes the first supermarket to moo-ve to free range cream

Stuart Mitchell

Waitrose will be the first supermarket to introduce free range cream across some of its own label range. The latest launch sees the supermarket continue to lead the way in higher animal welfare and strive for the best standard in food production.  The range of free range cream will cover single, double, whipping and extra thick across Waitrose Essentials and Waitrose own brand.  Rachel Aldridge, Dairy Buyer for Waitrose said, “Having successfully launched free range milk a couple of years ago we knew that we could, and should, challenge ourselves…

Read More

Waitrose ‘rolls’ out nature-friendly Farmhouse Loaf

Stuart Mitchell

Stop ‘wheatever’ you’re doing – Waitrose has broadened its bread offer with a delicious new loaf made with flour grown using regenerative farming practices. Not only adding to our Bakery’s collection of fresh doughy goodness, the launch is another product produced from our very own farm on the Leckford Estate in Hampshire.  The Waitrose Leckford Farmhouse Loaf (£2.50) is baked in store each morning for a loaf that’s crusty on the outside and soft inside – perfect for food lovers who enjoy a delicious sandwich or perfect piece of hot…

Read More