Tag: Waitrose

Waitrose launch a WholeFruit chocolate bar

Stuart Mitchell

Waitrose has launched a new No.1 WholeFruit Chocolate Special Edition Bar, which is made from one single ingredient: 100% pure cacaofruit (the fruit that cocoa beans come from), with absolutely nothing else added to it. The new chocolate bar uses the whole of the fruit, with the exception of the skin to ensure minimal food waste.   Food waste is one of the most crucial environmental challenges for chocolate production and approximately 70% of cacaofruit grown each year is not consumed. Not only does this chocolate bar prevent food waste, it…

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Waitrose launches Food to Feel Good About brand promise with new campaign

Stuart Mitchell

Waitrose has launched its new brand promise – Food to Feel Good About. This will be an integrated brand campaign highlighting quality, taste, ethics and value, to celebrate food that makes a positive difference. The new brand campaign supports our ambition to go further in our ambition to give animals a better life and farmers a better future, and to look after people and the planet – all in our pursuit of offering the highest quality and best tasting food.  Our new brand expression builds on the direction set in our Partnership…

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Waitrose takes steps to support fresh produce suppliers suffering through the heat wave

Stuart Mitchell

Waitrose is helping out British farmers impacted by the drought by pledging to take all shapes and sizes of fruits and vegetables over the coming months. The supermarket will relax size and shape guidelines for new season potatoes, carrots,strawberries, apples, pears and peppers – all forming part of a revamped lineup in its pioneering ‘A Little Less Than Perfect’ range.Waitrose will also divert millions of units of wonky carrots and other misshapen vegetables into its own label soups,ready meals,smoothies – ensuring that no food that’s good to eat is wasted.…

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UK Supermarkets back zero-deforestation soy initiative

Stuart Mitchell

UK supermarkets Tesco, Sainsbury’s and Waitrose this week invested US$ 11 million in the Responsible Commodities Facility (RCF), a new system of financial incentives for farmers in Brazil who commit to deforestation- and conversion-free (DCF) soy cultivation.  The RCF will provide finance to 36 farms in the Cerrado region of Brazil, producing 75,000 tons of soy per year (for four years), resulting in the conservation of around 11,000 ha of native vegetation, 4,200 in excess of legal reserves. The Cerrado, which lies mostly in Brazil, is the world’s most biodiverse…

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Waitrose announces packaging change to raise awareness of bowel cancer

Stuart Mitchell

Waitrose has announced it will be updating packaging and information available to customers in order to raise awareness of bowel cancer symptoms.  Bowel Cancer UK’s #GetOnARoll campaign is calling on all supermarkets across the country to put bowel cancer symptoms on their own brand loo roll – where people need to see them most. We will be taking the following steps: Introducing information on bowel cancer symptoms on our Waitrose own label toilet roll packaging  Point of sale information for customers on bowel cancer symptoms to raise awareness, ahead of…

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