CVS Health, Walgreens and Walmart Join Together with the Ad Council and COVID Collaborative to Educate Americans about the COVID-19 Vaccines

The Ad Council and COVID Collaborative today unveiled new public service advertisements (PSAs) with CVS Health, Walgreens and Walmart to help educate people throughout the nation about the COVID-19 vaccines. Developed with expertise from the Centers for Disease Control and Prevention (CDC) and the National Institutes of Health (NIH), as part of the groundbreaking “It’s Up To You” COVID-19 Vaccine Education Initiative, the new content features pharmacists addressing common questions about COVID-19 vaccination. CVS Health, Walgreens and Walmart are founding partners of the Ad Council and COVID Collaborative’s COVID-19 Vaccine…

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Walgreens Teams Up with John Legend to Remind Americans This Is Our Shot to Get Back to What Matters

With COVID-19 vaccines now available for millions and eligibility soon open to everyone, Americans are eager to get back to what matters most. That’s why Walgreens announced the “This Is Our Shot” campaign with John Legend to remind Americans that the vaccine is the nation’s opportunity to help bring an end to the COVID-19 pandemic. Legend shares Walgreens commitment to ensuring vaccine equity to help address hesitancy for individuals still uncertain about whether the vaccine is right for them. The campaign launches on Sunday, April 4, with a television commercial…

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Walgreens Introduces Walgreens Advertising Group (WAG)

Walgreens has announced the launch of the Walgreens Advertising Group, a modern, full-service, personalization-driven advertising offering rooted in insights and rich first-party data. Walgreens Advertising Group (wag) aims to help brands maximize ROI through data-led execution and optimization on Walgreens owned platforms and through other external brand-safe channels. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201203005318/en/ By combining the scale of more than 9,000 stores and 100+ million loyalty members with advanced data modeling, wag delivers unique and custom-built audiences tailored to brand goals and objectives. Using…

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Walgreens Launches Walgreens Test & Protect Program™ to Aid Businesses’ COVID-19 Strategies

To further aid employers with creating a safe and protected work environment, Walgreens has launched Walgreens Test & Protect™, a new program to aid businesses in their COVID-19 work plans and strategies. The program is part of Walgreens’ latest expansion of COVID-19 testing, which also includes increased capacity across its testing sites to allow for more than 500,000 COVID-19 tests per month. Test & Protect gives employers and their workforce access to Walgreens COVID-19 testing sites for employees. The program will also provide businesses and universities with clinical guidance to…

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Walgreens Completes First Phase of Mental Health First Aid Training for Pharmacists Focused on Health Outcomes

With a sharply rising need for mental health resources since the onset of the COVID-19 pandemic, Walgreens has announced it has completed its first phase of training in Mental Health First Aid, administered by the National Council for Behavioral Health, for all of the company’s health outcomes pharmacists. The training initiative was first announced last May in conjunction with Mental Health Month in the U.S. Mental Health First Aid trains participants in mental health literacy, understanding risk factors and warning signs for mental health and addiction concerns and strategies for…

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