Tag: WARC

Beauty giants double down on retail media and enhanced content as online sales accelerate

Stuart Mitchell

The $430bn global beauty market is at the vanguard of innovation in e-commerce. From experimenting with video content to addressing consumer concerns about wellness, sustainability and diversity, brands are becoming skilled at selling personalized products in a virtual world. Debuting with a report on Beauty & Personal Care published today, Category Insights is a new series from WARC Digital Commerce exploring the current state of a category from the perspective of the retailer, the consumer and the brand.  Gregory Grudzinski, Report Editor, WARC Digital Commerce, says: “In the virtual world…

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WARC expands global strategy and effectiveness awards with five new regional competitions

Stuart Mitchell

Changes are being introduced to the WARC Awards for Effectiveness 2024, in association with LIONS, making the awards bigger than ever before. Now in their fourth year, the WARC Awards honour the best marketing campaigns from around the world that deliver strategic brilliance and effective impact to drive business success.  Five new regional awards: Asia-Pacific, Europe, Latin America, Middle East & Africa, and North America. Gold winners will compete at a global level  Entrants compete in one of five regional awards: Asia-Pacific, Europe, Latin America, Middle East & Africa, and…

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The strategy gap – strategists look for big leaps while clients become more risk-averse

Stuart Mitchell

As tough economic conditions continue to squeeze client budgets, levels of optimism are lower as client bravery wanes. Strategists see the biggest opportunity in upstream work, understanding new tech and helping brands navigate culture, whilst there is still much work to do on diversity, equity and inclusion (DEI). Some argue strategy is stymied by frameworks, and that strategy needs more revolution. These are some of the findings included in The Future of Strategy 2023 report released recently by WARC – the global authority on marketing effectiveness. This eleventh edition of the…

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Instagram’s global advertising revenue is forecast to reach $71bn in 2024 driven by innovations in AI targeting and monetisation of Reels

Stuart Mitchell

Instagram, impacted by the introduction of Apple’s App Tracking Transparency (ATT) policy in 2021 and a subsequent weakening of the digital ad market, is recovering stronger than its social media peers.  WARC Media forecasts Instagram’s advertising revenue to reach $71bn in 2024, driven by parent company Meta’s innovation with AI to assist content recommendation and advertising automation processes, as well as improved monetisation of Reels, its short-form video product.   Alex Brownsell, Head of Content, WARC Media, says: “The recovery of Meta’s ad business in 2023 has been one of the…

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New research from WARC, Tracksuit and Perpetua finds companies that invest in brand awareness perform better on digital marketplaces

Stuart Mitchell

WARC, the global authority on marketing effectiveness, in partnership with brand tracking company Tracksuit, and WARC sibling company Perpetua, provider of e-commerce advertising optimization and intelligence, have today released new research into the role of brand in helping performance marketing work harder. The new study, ‘Growth Efficiency: Marketing’s Existential Metric’, based on an analysis of ads on Amazon, shows that building brand awareness drives greater effectiveness in performance marketing.  Additionally, to help marketers understand and demonstrate marketing’s impact on profitable growth, the report introduces a new core success metric: ‘growth…

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