An unprecedented 45 PR agencies and industry organisations came together to work for a shared objective – urgent action against climate change. The United Nations Development Programme (UNDP)’s “Weather Kids” campaign launched on 21st March, with coverage in over 80 markets so far. The Weather Kids campaign features a series of children from around the world taking over local and national TV weather reports to deliver terrifying forecasts from the future. The segments warn viewers of catastrophic risks rising temperatures will bring to people and the global economy in just…
Read MoreExtraordinary Worldwide PR Collaboration Fights Climate Crisis
