Tag: weight loss

CAP – Trim down your weight loss medicine ads, doctor’s orders!

Stuart Mitchell

The ASA/CAP have released a post called: Trim down your weight loss medicine ads, doctor’s orders! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In December, the Advertising Standards Authority (ASA) issued a warning to businesses and individuals who are targeting members of the public with ads for weight-loss prescription-only medicines (POMs). It has put advertisers on notice, making clear that anyone involved in creating and…

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CAP – Weight-loss and detoxing: Cut out the bad stuff and ensure a balanced diet of responsibility and evidence

Stuart Mitchell

The ASA/CAP have released a post called: Weight-loss and detoxing: Cut out the bad stuff and ensure a balanced diet of responsibility and evidence. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Hot on the heels of Christmas festivities, comes the New Year and renewed commitments to a moderate lifestyle. Marketers keen to promote weight-loss products and regimes should take care to ensure they don’t…

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CAP: Getting your weight loss food ads in shape

Stuart Mitchell

The ASA/CAP have released a post called: CAP: Getting your weight loss food ads in shape. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The New Year is upon us once again and that means resolutions – often about losing weight and getting in shape.  Here’s some advice to help you make sure that your advertising of dieting foods, meal replacements and supplements doesn’t tip…

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CAP: Weight-loss and detoxing: Cut out the bad stuff and ensure a balanced diet of responsibility and evidence

Stuart Mitchell

The ASA/CAP have released a post called: CAP: Weight-loss and detoxing: Cut out the bad stuff and ensure a balanced diet of responsibility and evidence. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Hot on the heels of Christmas festivities, comes the New Year and renewed commitments to a moderate lifestyle. Marketers keen to promote weight-loss products and regimes should take care to ensure…

Read More

ASA/CAP – Getting your weight loss food ads in shape

Stuart Mitchell

The ASA/CAP have released a post called: Getting your weight loss food ads in shape.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The New Year is upon us once again and that means resolutions – often about losing weight and getting in shape.  Here’s some advice to help you make sure that your advertising of dieting foods, meal replacements and supplements doesn’t tip the…

Read More