ASA/CAP – Getting your weight loss food ads in shape

The ASA/CAP have released a post called: Getting your weight loss food ads in shape.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The New Year is upon us once again and that means resolutions – often about losing weight and getting in shape.  Here’s some advice to help you make sure that your advertising of dieting foods, meal replacements and supplements doesn’t tip the…

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