Tag: WFA

WFA launches Sustainable Marketing 2030 to close the gap between intent and action

Stuart Mitchell

Marketing is not changing fast enough according to new research from the WFA in partnership with Kantar’s Sustainable Transformation Practice. The function needs to catch up with other business areas, with the largest share (39%) still only taking the first steps on their sustainability journeys.   Some challenges appear to have become more prominent in recent years. So much so that the size and scale of change are gradually dawning on marketers as they learn more – capability gaps were cited by 35% versus 20% in 2021. Sustainable Marketing 2030…

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WFA names first-ever co-chairs for Planet Pledge

Stuart Mitchell

Asahi and Mars leaders will lead efforts to boost action and knowledge of sustainability within marketing organisations around the world. AB InBev, Nissan and Schneider Electric join signatories. Dale Green, Global Director, Purpose Marketing at Mars, and Preeti Srivastav, Group Sustainability Director at Asahi Europe & International, have been named as the first ever co-chairs of the WFA’s Planet Pledge. Their brief will be to drive uptake for the CMO-led framework and encourage marketers around the world to push sustainable growth strategies and behaviour change both internally and externally. Since…

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WFA names new Global Diversity Ambassadors

Stuart Mitchell

Marketers from Reckitt, Estée Lauder and The Walt Disney Company join founding Ambassador Jerry Daykin to help steer WFA’s Diversity, Equity and Inclusion drive The four will play a strategic role in helping shape WFA’s priorities and agenda WFA has named three new global diversity ambassadors as it seeks to drive the action needed that leads to better lived experiences for everyone in our industry as well as on-camera representation across the industry. The new appointments are Susan Akkad, SVP, Local and Cultural Platforms, Corporate Innovation at The Estée Lauder…

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WFA Hijacks This Year’s Big Game With New #givesusasecond Campaign

Stuart Mitchell

The Women’s Football Alliance (WFA), the largest, longest running and most competitive women’s tackle football league in the world, partnered with Havas New York, the North American flagship agency of Havas Creative Network, on a campaign designed to highlight the disparity and inequity that still exists between men and women playing the exact same sport. During the big game, the biggest advertising spectacle in the nation, WFA posed a simple ask to all the major advertising brands: “give us a second”. With a single 30-second commercial costing an estimated $7M…

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Advertisers believe they are still getting great value from their agencies post pandemic, WFA research

Stuart Mitchell

Major advertisers believe that their agency partners are still offering great value in 2022, according to new research from the WFA and strategic partner The Observatory International. According to Global Agency Remuneration Trends, perceptions of value provided from relationships are up five percentage points since the last such study in 2018, to 17% among those agreeing “most strongly” with the statement “I feel that I am getting value for money from my agencies”. Compared to the WFA’s first such study in 2011, value perceptions – “agree somewhat” and “agree strongly”…

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