Tag: WFA

WFA names leadership team for new AI Community

Stuart Mitchell

The WFA have launched a new AI Community, led by a leadership team of senior marketing, media, procurement, legal and marketing operations experts from the world’s biggest brands. The ambition is to support brands as they seek to make the most of the exciting possibilities of generative AI, enabling them to deliver creativity and marketing effectiveness, while mitigating legal, ethical and reputational risks. This community will seek to develop best practice guidance and offer practical solutions on issues of strategic importance to brands in order to promote safe and suitable…

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L’Oréal CDMO takes top prize at Global Marketer of the Year

Stuart Mitchell

Asmita Dubey, Chief Digital and Marketing Officer (CDMO) at L’Oréal, has been named as the 2023 WFA Global Marketer of the Year. She was one of five shortlisted candidates and topped the combined public and expert jury vote. Asmita has been at the company since 2013, originally joining as CMO for L’Oréal China before taking on the same role for the whole of APAC in 2016. She returned to the company’s Paris headquarters in 2017 and became CDMO in April 2021. L’Oréal has a strong track record of using the…

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WFA President: Marketing’s new ways to deliver value

Stuart Mitchell

In 2024, marketers need to deliver for their businesses in new and unprecedented ways. CMOs have more power than ever to shape the fortunes of their brands, says WFA President and Mastercard CMO Raja Rajamannar. The landscape of marketing is evolving, providing a fertile ground for innovation and creativity. We have more power than ever to redefine how businesses connect with their target audience and achieve unprecedented success. In such a dynamic environment, the potential for marketers to shape the fortunes of their businesses is more promising than ever before.…

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Call for submissions: WFA President’s Awards 2024

Stuart Mitchell

The annual WFA President’s Awards look to recognise industry initiatives led by national advertiser associations in different markets which are helping advance the marketer’s agenda and are contributing to positive change in the industry and society. National associations in WFA membership are invited to nominate their innovative programmes and activities that have made a real difference to their members and the marketing industry in 2023. These initiatives can cover areas related to organisational transformation, cross-industry collaboration, capability and talent development, marketing effectiveness, media transparency, self-regulation, ethics and responsible marketing, diversity &…

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Brands missing social opportunities of sponsorship

Stuart Mitchell

Sponsorship to drive sustainability and social equity should be used more by multinational brands, a new WFA report says. Brands are also underestimating the importance of monitoring and evaluating the impact of sponsorship, says the WFA Evolution of Sponsorship report, produced in partnership with Lumency. “Sponsorship offers brands a unique chance to connect with consumers while they’re doing what they like the most, perhaps watching a football game or going to a music festival. It’s a great opportunity for brands to pave the way for a better world, live up to…

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