The Advertising Advisory Committee: changing of the guard

The ASA/CAP have released a post called:  The Advertising Advisory Committee: changing of the guard . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing.

The AAC provides independent advice to the Committees of Advertising Practice (CAP) to support their development of the UK Advertising Codes. The AAC advises on behalf of citizens and consumers and its members, who are independent from the advertising industry, participate as individuals and not representatives of organisations. Their advice helps CAP to shape rules and guidance for advertisements, ensuring they don’t mislead, harm or seriously offend their UK audience.

In August last year, the ASA system gave thanks and said goodbye to Stephen Locke, who stepped down after nine years in the Chair’s role, which followed seven years as a Committee member under the previous Chair, Elizabeth Filkin; and we welcomed back former ASA Council member Sam Younger CBE, who succeeded Stephen as AAC Chair and oversaw the Committee’s October and December meetings.  

Under Stephen’s Chairmanship the AAC has delivered advice on all the big advertising regulatory issues of the day, including in relation to payday loan advertising, broadband speeds, food and soft drinks high in fat, salt or sugar (HFSS), and gender stereotyping to name a few.  

Stephen is replaced by Sam Younger CBE.  Sam has served as Managing Director of the BBC World Service, Director General of the British Red Cross, Chairman of the Electoral Commission and Chief Executive of the Charity Commission.  He’s also no stranger to the UK advertising regulatory system, having previously been a member of ASA Council, 

We give grateful thanks to Stephen for his immense contribution to the ASA system, and welcome back Sam.

At the end of 2021, we also said goodbye to Robin Foster, Adair Richards, Ruth Sawtell, all of whom completed six year full terms as members of the AAC. Robin, Adair and Ruth brought breadth and depth of experience in broadcast regulation, evidential standards and public policy to their roles on the Committee and made significant contributions to such critical issues as gender stereotyping, gambling and HFSS product advertising during their tenure. We give thanks to them for all their service to the AAC.

At the February meeting of the AAC we will formally welcome Michelle Goddard, Martin Hart and Jess McBeath to their new roles on the Committee. You can read their biographies here. No less than with the succession in the Chairmanship role, we’re fortunate to be able to count on a wealth of expertise among new role holders to replenish the Committee, across different forms of consumer protection and regulation as well as in media policy and the interests of younger people online.

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