Day: 16 July 2024

RepRisk launches industry-first thematic Due Diligence Scores to streamline business conduct risk monitoring

Stuart Mitchell

RepRisk, a global technology company that provides transparency on business conduct and ESG risks, announced the newest addition to its suite of data solutions: Due Diligence Scores. Ushering in the next generation of ESG risk management, the scores assess specific risk factors such as biodiversity and human rights on a 0 (low risk) to 100 (high risk) scale, empowering a fast and focused assessment of a company’s risk profile. Recognizing that companies may have low exposure in some areas while facing higher exposure in others, disaggregated scores empower decision-makers to…

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CAP – Food for thought – Environmental claims in food advertising

Stuart Mitchell

The ASA/CAP have released a post called: Food for thought – Environmental claims in food advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Established by the United Nations in 1972, World Environment Day (5 June) is a platform for raising awareness and encouraging action on environmental issues. Indeed, the ASA & CAP have been regulating environmental claims in advertising for nearly as long.…

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Integrity Council announces first high-integrity CCP-labelled carbon credits, as assessments continue

Stuart Mitchell

The Integrity Council for the Voluntary Carbon Market recently announced the first carbon-crediting methodologies that meet its high-integrity Core Carbon Principles (CCPs). In the third of an ongoing series of assessment decisions, the Integrity Council approved seven carbon crediting methodologies. This means that the high-integrity CCP label can now be used on an estimated 27 million carbon credits issued by projects that tackle potent greenhouse gases by capturing methane from landfill sites and by destroying ozone-depleting foams and refrigerant gases from discarded equipment such as refrigerators and air conditioners. Another…

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The World’s Most Effective Marketers are announced: 2023 Global Effie Index Results

Stuart Mitchell

Effie Worldwide has announced the 2023 Effie Index® (effieindex.com), the 13th annual ranking of the companies behind the world’s most effective marketing initiatives.  FMCG/CPG, fast food and beverage companies dominated this year’s rankings, with 3 out of the Top 5 Most Effective Brands being QSRs.    AB InBev and McDonald’s demonstrate their dedication to effectiveness by taking top spots in the Marketer and Brand rankings, respectively, for the third year running.  The competition for Most Effective Agency Office showcases the global breadth and strength of agencies in relation to effectiveness.  The…

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CAP – Non-‘exhaust’ive guidance on advertising electric vehicles

Stuart Mitchell

The ASA/CAP have released a post called: Non-‘exhaust’ive guidance on advertising electric vehicles. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the number of electric and hybrid vehicles (EVs) on the market continuing to accelerate, the messaging contained in their advertising is increasingly important to consumers. As some form of electrified powertrain appears in a growing number of different types of vehicles, clarity…

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