In celebration of International Women’s Day, a globally-recognized commemoration that highlights the social, economic, cultural and political achievement of women, UGG® is launching a multi-channel campaign and donation to support HERproject. The Campaign Started on the 8th, and continued through March 11, 2018, UGG® donated 5% of the retail price of all ugg.com and United States UGG® store sales to HERproject.
“Now, more than ever, is the time to celebrate and recognize the hard work of women in this business,” said Andrea O’Donnell, President of Fashion Lifestyle, Deckers Brands. “We are proud to be making a contribution to this incredible initiative to help women in the global supply chain.”
HERproject is a collaborative initiative managed by BSR (Business for Social Responsibility) that strives to empower low-income women working in global supply chains. Bringing together global brands, their suppliers, and local organizations, HERproject drives impact for women and business via workplace-based interventions on health, financial inclusion, and gender equality. UGG® forged its relationship with HERproject in 2016.