Undertone, creator of cross-platform Creative Synchronized Digital Branding for the world’s most prominent brands, announced today that it will be supporting the Ad Council, MTV and ViacomCBS’ Entertainment & Youth Brands’ national #AloneTogether campaign. The effort is designed to extend the reach and impact of critical COVID-19 response messaging focused on social distancing and mental health.
#AloneTogether is a national campaign launched shortly after the crisis began to focus on the importance of staying home and social distancing to slow the spread of COVID-19. The campaign recently evolved to focus on the effects of isolation on mental health and provide resources at AloneTogether.com.
“We are all in this together,” says Undertone President Dan Aks. “But even if you’ve heard it before, remember that the advertising industry has a unique set of tools and skills to help educate and inform people during an emergency like this pandemic. We have a moral imperative to deploy those skills on behalf of the public. It gives us pleasure to support the Ad Council’s efforts.”