Month: May 2017

Premier League Announce Partnership With Stonewall

Stuart Mitchell

The Premier League announced at TeamPride’s Rainbow Laces Summit a strategic partnership with Stonewall to tackle abuse against LGBT people in football.  The initiative builds on the Rainbow Laces campaign which has been running of the past four years. Football is well renowned for having a problem with homophobic language, and in the most recent research 72 per cent of fans say they have heard homophobic abuse at live games. However, research conducted by ICM on behalf of Stonewall demonstrates that the problem isn’t just in football. Half of all…

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Baby Dove Canada Commission Photojournalists Try To Capture Real Side Of Motherhood.

Stuart Mitchell

Baby Dove in Canada have commissioned world-class photographers to capture the real side of motherhood. 99% of Canadian mothers feel pressure to be perfect. Baby Dove say: “Baby Dove believes being real is so much more beautiful than being perfect. So we asked some of the world’s top photojournalists to immerse themselves in six real moms’ lives and capture the beauty 24/7.  Sometimes our moms had it all together and sometimes they seemed to be falling apart. Some did things by the book and others made it up as they…

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PrideAM Launches Pride Brand Makeover

Stuart Mitchell

Pride in Advertising and Marketing (PrideAM) has launched its first ever Pride Brand Makeover. In the run up to a summer of Pride festivals all over the country, the volunteer-run organisation has issued a challenge to brands and agencies to reimagine existing or new campaigns for an LGBT+ audience. The campaign is designed to start a debate around diversity and inclusion when it comes to LGBT+ representation in adland. The campaign has already been backed by leading marketers including Royal Mail’s Jonathan Harman, Michele Oliver from Mars, and Jan Gooding…

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EMN Thoughts are with Manchester

Stuart Mitchell

I was, and am, in 2 minds as to whether or not to post this, I try to keep this page to marketing stories, but this one felt a bit closer to home than many of these attacks we have sadly become so used to, so please indulge me and give your thought to those in Manchester. A tragedy in Manchester last night, senseless and barbaric. Ethical Marketing News thoughts are with those affected in any way from this. I am a huge music lover and I cannot imagine what…

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Alivia Foundation launch mobile game enabling donations direct to cancer patients in need

Stuart Mitchell

‘War on Cancer’ is a free-to-play fundraising mobile game, where money can actively be donated to a real-life chosen cancer patient whilst the player enjoys playing a shooter game. It has been created by Saatchi & Saatchi Interactive Solutions (IS) Poland and leading Polish charity, Alivia Oncological Foundation. The game is free to download and play and as the player progresses through various levels they have the option of ‘in-app purchasing’ which uses a unique fundraising mechanism to link the player with a real life patient in need through the…

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