Month: May 2017

Six ways you can make your marketing more ethical

Stuart Mitchell

Marketing doesn’t always have the best reputation – and in the past that’s often been well deserved – but here’s a short list of six things you can do to help make your company and marketing strategies more ethical. Be honest Probably the main thing within ethical marketing is to be honest – it seems like such an obvious thing to say but marketing has not always had a great reputation for telling the truth. It’s important to concentrate on the positives rather than exaggerate or lie. Whole campaigns, even…

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Instagram launches #HereForYou Campaign

Stuart Mitchell

Instagram has launched a new campaign #HereForYou campaign aimed at tackling the importance of talking about mental health, and mental health issues. On a post on the companies site Kevin Systrom, Co-founder & CEO of Instagram says: “In May, people come together to highlight the importance of talking about mental health and encourage others to seek support and treatment. Mental illness can affect anyone, and according to the National Alliance on Mental Illness, in the United States alone half of all chronic mental illness begins by the age of 14.…

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Drum Awards – CRMSotY Nominees – Profile – Extreme Creations & Making a Difference Locally

Stuart Mitchell

The Drum Marketing Awards are one of the industry’s most sought after accolades. Although there are many great agencies with great campaigns out there vying for a gong., I thought it might be nice to concentrate on the Cause Related Marketing Strategy of the Year. I will try to put together some info about the campaign and where possible some information from those behind it. Extreme Creations – Making a Difference Locally Extreme told us: “The nomination for Cause Related Marketing Strategy was in relation to Extreme’s work with Making…

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Interview with Sam Attard from Ethical Revolution

Stuart Mitchell

This is another one I’m really pleased to present, this is someone else with a real passion for all things ethical, who started and runs the a very popular platform called Ethical Revolution, which is there to try and make ethical products more affordable by highlighting deals and promotions Sam Attard. For those people who have not heard of you could you explain a bit about who you are and what you do? Sure, my name’s Sam and I run platform called Ethical Revolution which is designed to be a…

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Google’s AdSense looks to deal more precisely on publisher violations

Stuart Mitchell
google

Following months of criticism for the way it reacts to its digital advertising Google is coming out with some new ways to deal more precisely with where people’s ads are shown. In a new post on the site Google’s Director of Sustainable Ads Scott Spencer said: “We’re introducing a new technology for policy violations that allows us to act more quickly and more precisely when we need to remove ads from content that violates our policies. Historically, for most policy violations, we remove all ads from a publisher’s site. As…

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