Day: 16 December 2017

Colorado Kidney Transplant Recipient Encourages Public to Register as Organ, Eye and Tissue Donors in Nationally Televised 2018 Rose Parade

Stuart Mitchell

Denver’s Jeff Leone considers all organ, eye and tissue donors and their families heroes. He knows this to be true because he has received two kidneys in his life—one from a 23-year-old man who lost his life in a car accident, and the other as a living donation from his wife. Jeff is gearing up to join 24 others from around the country escorting the 15th annual Donate Life Rose Parade float in the nationally televised Rose Parade on January 1 in Pasadena, CA. The 2018 Donate Life float will…

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21-year-old Sathviga Sridhar from India wins first ever UNICEF Climate Comic Contest

Stuart Mitchell

Sathviga ‘Sona’ Sridhar, a 21-year-old artist from Chennai, India, is the winner of the first ever UNICEF Climate Comic Contest for her character ‘Light’ – a half tree-half human who uses special powers to save nature from a warming planet. Sridhar was inspired to take action on climate change after her community was hit by devastating floods in 2015. Together with her family, she provided food and water to people living in severely affected neighborhoods. The contest was created by UNICEF to inspire and engage children and youth to take…

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Paypal join with C4, Aardman and 8 charities for a Turkey Dash

Stuart Mitchell

PayPal has joined forces with Aardman and Channel 4 for a unique Christmas campaign that will boost donations to eight of the UK’s most loved charities. Turkey Dash saw an elite field of CGI turkeys – one representing each charity – take part in a fun, animated race powered by online donations. The more donations a charity receives, the faster its turkey ran. The videos from the campaign have been revealed, including Scarlett Moffatt’s transformation into an Aardman character. Scarlett is seen helping the turkeys with their training regime, and…

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Iceland Foods and Co-op support UK Deposit Return Scheme

Stuart Mitchell

Iceland and the Co-op have become the first supermarkets to back a UK-wide bottle deposit return system (DRS) as a way of tackling the growing threat of ocean plastic pollution. The announcements came in a response to a Greenpeace survey of supermarkets views about the introduction of a UK-wide DRS system. Scotland has already decided to introduce a DRS and England and Wales are currently considering the option. In response to the survey Iceland stated that it ‘fully supports Greenpeace’s call for the Government to impose a bottle Deposit Return…

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Kellogg UK Launch New Campaign To Make Breakfasts Healthier

Stuart Mitchell

Kellogg UK announces the launch of its Better Starts Plan which, by the end of 2018, will overhaul its breakfast cereals to help people in Britain make healthier choices in the morning. Kellogg will reduce sugar across three of its best-selling kids’ cereals. Sugar in Kellogg’s Coco Pops cereal, one of the best-selling cereals in the UK, will come down by 40 per cent (from 30 grams per 100g to 17 grams). This is following a reduction of 14 per cent earlier this year, meaning that from 2017 to 2018,…

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